JK Tyre kick-started this year’s ‘Road Safety Week’ on Sunday in association with the Delhi Police’s Road Safety Cell. The activities commenced by flagging off Road Safety Walk yesterday is presence of Mr. Vikram Malhotra, Marketing Director, JK Tyre & Industries Limited along with Mr Vijay Chhibber, Secretary, Ministry of Road Transport and Highways and Dr. Muktesh Chander, Special Commissioner of Police Traffic, Delhi. The participants walked from Rajpath to Shastri Bhawan.
Volunteers from JK Tyre will be strategically deployed at various prominent locations in Delhi, between 11th and 17th January, in association with the Traffic Police to create awareness about Road Safety.
Present on the occasion, Mr.Vikram Malhotra, Marketing Director, JK Tyre & Industries limited, said, “JK Tyre has always been a socially responsible corporate citizen and has made available the organisation’s resources to enhance awareness of ‘Road Safety’ issues in the city. We are proud to partner with Delhi Police in this noble cause, who with their efforts, are making Delhi roads safer for us
With increasing vehicle population and daily pressures of life, individuals and organisations need to unite to address the issue of road safety. Although as per Delhi Police records, there has been a drop in the number of fatal accidents in the capital; the present numbers still are a matter of concern. Every January, Ministry of Road Transport and Highways observes the National Road Safety Week to create awareness among citizens. This year, it is being held from the 11th – 17th January 2015. ). NCC Cadets and various NGOs also participated in the initiative.
Since tyre is the only point of contact of a vehicle with the road, the cause holds a special place for JK Tyre. The company has been promoting the message of safe driving through various programmes and partnerships with governmental and non- governmental bodies like on-ground campaigns, driver training programmes, motor rallies and media campaigns.
About JK Tyre & Industries Limited:
Part of the JK Organisation, JK Tyre & Industries Ltd is a leading four-wheeler tyre manufacturer in India and amongst the top 25 manufacturers in the world with a wide range of products catering to diverse business segments in the four wheeler automobile industry.
JK Tyre has global presence in 100 countries across six continents with six plants in India and three in Mexico. Currently, the capacity across 9 plants exceeds 20 million tyres per annum.
JK Tyre pioneered radial technology in India way back in 1977 and today is the leader in Truck Bus Radial segment. With over three decades of technological innovation, JK Tyre offers four wheeler tyres for the entire range – Truck/Bus, LCV, Passenger Cars, MUV and Tractors. The company is the manufacturer of India’s largest OTR Tyre weighing 3.7 tons and 12 feet high. JK Tyre is a preferred supplier to the automotive Original Equipment Manufacturers and is a partner to some of the biggest names including Maruti Suzuki, Tata Motors, Honda, Ashok Leyland, Mahindra & Mahindra, Volvo Eicher, General Motors, Volkswagen, Fiat, Nissan and TAFE.
The company lays special emphasis on establishing a wide distribution network. In India, its nationwide network comprises of 143 selling locations, 4,000 dealers and over 120 retail outlets branded ‘JK Tyre Steel Wheels’, which are equipped with state-of-the-art wheel servicing equipment. It has also established 17 Truck Radial Tyre Care centres, which operate along all major National Highways on 365 day, 24×7 basis. JK Tyre has established over 14 truck radial total solution showrooms branded “Truck Wheels”. It was the first to introduce unique concepts like “Dial-a-Tyre” and is the only tyre company to launch a 24×7 on-road tyre assistance initiative called “Fix-a-Tyre”.
JK Tyre actively promotes various disciplines of motorsports in India and has invested enormous resources towards building its infrastructure. The Racing and Karting programmes are the breeding ground for the country’s young motorsport talent and JK Tyre prodigies like Karun Chandhok, Armaan Ebrahim and Aditya Patel have done India proud in the global arena.