JK Tyre showcases the new product concepts in India at IRE 2015

  • Showcases Ultra Hi, the tyre that can match the aesthetics of its car
  • Presents Concept Tyres with Silica Technology for ultra-high performance and Motorsports

JK Tyre & Industries Ltd, pioneers of radial tyres in India, showcased their formidable new product range covering different product segments-Passenger Cars, Truck, Light Commercial Vehicle and Farm Radials at this year’s 8th Indian Rubber Expo and Tyre show in Delhi.

The show stopper at the event is the ultra-high performance, Ultra Hi, low aspect ratio 17” Concept tyres with full silica technology and multi-layer tread compound with colours matching the car aesthetics. The Ultra Hi is a culmination of two extreme technologies delivering low fuel consumption; high end traction, handling required for high performance vehicles. The innovative concept was conceived and developed in JK Tyre’s Tech Centre in India and is now being tested in global testing grounds.

Commenting on the occasion, Mr. VK Misra, Technical Director at JK Tyre & Industries Limited“At JK Tyre, we have been focussing on R&D as an intrinsic part of our business and bringing cutting edge technologies to delight our customers and partners. Participating at IRE 2015 is an opportunity for us to share ideas with industry partners and showcase how our research and development capabilities are helping us deliver better, fuel efficient and dependable products.”

JK Tyre showcased its UX1 – Ultra High Performance range, which provides unmatched ride comfort & durability on Indian roads. These tyres are designed for high end luxury cars such as Audi, BMW and Mercedes.

JK Tyre also displayed its soon to be launched products across categories. In the passenger car category it showcased a High Performance Asymmetric Tyre range, designed for high end sedans in India like Honda City, Hyundai Verna, VW-Vento and Suzuki Ciaz. Also, showcased at this year’s IRE were JK Tyre’s All-Terrain tyres for the SUV segment.

In the farm segment, JK Tyre reiterated their pioneering efforts in developing radial technology for India by being the first to develop Steel belted Farm Radials suiting Indian Farming needs. Steel belted farm radial tires are superior in every aspect of performance be it resistant to puncture, draw-bar pull for providing high traction in different soil conditions, high resistance to wear giving long hour-age and fuel efficiency.

Underlining its international strategy, JK Tyre is building products for its key export markets i.e. the US and Latin Americas. Some of the tyres that can be seen at the expo are Ultima-XPC1, America Selecta Plus and Turbo.

In addition to strengthening its product portfolio, JK Tyre is changing the Indian after-sales landscape by introducing international practices for its consumers. JK Tyre is the only company running CRM Programme for fleets in the Indian Tyre Industry and providing customised service to its valued customers.

About JK Tyre & Industries Limited:

Part of the JK Organisation, JK Tyre & Industries Ltd is a leading four-wheeler tyre manufacturer in India and amongst the top 25 manufacturers in the world with a wide range of products catering to diverse business segments in the four wheeler automobile industry.

JK Tyre has global presence in 100 countries across six continents with six plants in India and three in Mexico. Currently, the capacity across 9 plants exceeds 20 million tyres per annum.

JK Tyre pioneered radial technology in India way back in 1977 and today is the leader in Truck Bus Radial segment. With over three decades of technological innovation, JK Tyre offers four wheeler tyres for the entire range – Truck/Bus, LCV, Passenger Cars, MUV and Tractors. The company is the manufacturer of India’s largest OTR Tyre weighing 3.7 tons and 12 feet high. JK Tyre is a preferred supplier to the automotive Original Equipment Manufacturers and is a partner to some of the biggest names including Maruti Suzuki, Tata Motors, Honda, Ashok Leyland, Mahindra & Mahindra, Volvo Eicher, General Motors, Volkswagen, Fiat, Nissan, TAFE, BEML and Caterpillar India.

The company lays special emphasis on establishing a wide distribution network. In India, its nationwide network comprises of 143 selling locations, 4,000 dealers and over 120 retail outlets branded ‘JK Tyre Steel Wheels’, which are equipped with state-of-the-art wheel servicing equipment. It has also established 17 Truck Radial Tyre Care centres, which operate along all major National Highways on 365 day, 24×7 basis. JK Tyre has established over 14 truck radial total solution showrooms branded “Truck Wheels”.  It was the first to introduce unique concepts like “Dial-a-Tyre” and is the only tyre company to launch a 24×7 on-road tyre assistance initiative called “Fix-a-Tyre”.

JK Tyre actively promotes various disciplines of motorsports in India and has invested enormous resources towards building its infrastructure. The Racing and Karting programmes are the breeding ground for the country’s young motorsport talent and JK Tyre prodigies like Karun Chandhok, Armaan Ebrahim and Aditya Patel have done India proud in the global arena.

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