TVS Motors which is looking to regain the lost market share in 2013, plans to increase by launching new models in the growing segments. The Indian two wheeler maker introduced the Jupiter scooter which has become an instant success selling decent numbers. TVS is looking at a similar magic with the launch of the Star City+ in India’s largest commuter segment.
The new Star City+ is launched in two variants priced at Rs. 41,500 and Rs. 44,000 (ex-showroom Delhi) and will replace the Star City.
TVS expects to sell around 45,000 units per month in the next 2-3 months as it looks to increase its market share in the below 125-cc segment. The company is targeting to sell around 10,000 units per month.
The Star City+ is equipped with a 110 cc Ecothrust DLI engine with best-in-class mileage 86 kms/litre.
Top features of the Star City+
- Dynamic styling
- Digital speedometer with Econometer
- Service reminder
- All gear electric start
- High comfort seat
- Maximum power – 8.4 PS @ 7000 rpm
- Maximum torque – 8.7 NM @ 5000 rpm
- 4 speed manual transmission
Tag line of the new Star City+ is Style Ka Naya Star
On can choose between three color options : Oscar Black, Show-stopper Blue and Celebrity Scarlet