TVS launches Scooty Zest 110, aims for a higher market share

TVS ZEST

TVS Motors have launched the all new Scooty Zest 110 scooter in the Indian market. The company had showcased the production ready concept at the 2014 Auto Expo in Delhi. The Scooty Zest is the third product to be powered by the 110cc CVTI engine which also does duty on the Jupiter and Wego. The Zest is priced competitively at Rs. 42,300 ex-showroom Delhi and will not replace the Scooty Pep+ and Scooty Streak which continue to be on sale. The Scooty brand is primarily targeted towards women and the Zest offers a more powerful option.

In terms of design, the Scooty Zest looks very similar to the Scooty Pep+ with rounded edges and is more of an evolution. The 110cc engine produces 8 PS (7.88 bhp) and 8.7 Nm of torque. The Zest claims a high mileage of 62 kmpl and the fuel tank can hold 5 litres of fuel. The engine is mated to a CVT transmission.

The Zest has larger dimensions as compared to the Pep+ and measures 1,770 mm in length, 660 mm in width, 1,139mm height and 1,250mm in wheelbase. Ride height is 760 mm. The suspension system includes telescopic fork at the front and double rated monoshock at the rear.

A new addition is larger 90/100-10 tubeless tyres at the front and rear. Some interesting features include LED tail lamp, large glove compartment with 19 litres, textured floor board, Twilight headlamps, Back-lit speedometer, leaf shaped mirrors, Econometer, long-idling indicator, new painted switch panels and compact muffler with stainless steel guard. The scooter also gets retractable bag hooks and under seat hooks. A highly useful feature is a novel open glove box where the rider can keep her small artefacts.

Other attractive features include a parking brake, TVS Motor Company patented EaZy centre stand, bigger and brighter head lamp, an auto choke and easy kick start. TVS Scooty Zest 110 is available in four exciting metallic colours including a first time brilliant turquoise blue, volcano red, black and pearl white.

TVS is expecting to sell atleast 10,000 units of the Zest in the first two months.

Competitors – Honda – Activa i, Dio : Yamaha – Ray : Suzuki – Lets : HeroMotocorp – Pleasure

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