India’s no.1 mini-truck Tata ACE completes 10 years, 1.5 million sales

Tata Motors celebrated the tenth anniversary of the small wonder or popularly known as chota haati,Tata Ace.

The Ace gave birth to a new Small Commercial Vehicle (SCV) category when first launched in 2005 and is now the most successful SCV brand.

The Ace, an engineering marvel, was launched, when the company recognized a latent customer need to create a completely new market segment to pioneer the concept of mini-truck in India. Leading the market with an 85% market-share the Ace has helped to create a new generation of entrepreneur’s and is the preferred choice of Indian entrepreneurs and small businesses.

The Tata Ace family has surpassed the 1.5 million sales mark in these ten years with, one in every five commercial vehicle sold in India, is from the Ace Family.

The platform has thus far produced about 12 offerings, based on Engine type, engine power & body configurations. The Ace family today comprises of the Ace HT, the Ace EX, the Ace CNG, the Ace High deck, the Ace DICOR NA, the Ace DICOR turbo, the Ace Zip and the latest addition to family was the Super Ace Mint. On the last mile passenger transportation side, the Ace platform has brought in Magic HT, the Magic CNG, the Magic IRIS and the Magic IRIS CNG.

The Ace’s affordable pricing and low maintenance cost throughout the life-cycle has fostered self-employed entrepreneurs and help small businesses grow across urban/ semi-urban/ rural areas.

Tata Motors have about 1,600 showrooms, which sell the Ace variants with a total production capacity of 5,00,000 units per year. To meet the growing demand, in 2012, Tata Motors commenced production of the Tata ACE Zip at the new plant in Dharwad.

The Ace family has crossed over 100,000 sales mark with a foot print spanning 28 countries across South Asia, Africa and the ASEAN regions.

Key Milestones achieved by the Tata ACE Family 

Year Achievements
2005
  • Tata Ace, India’s first mini-truck, launched
  • Production started in Pune
2006
  • Launch of Tata Ace HT
  • Tata Ace in Sri Lanka
  • Tata Ace received the BBC-Top Gear’ Design of the Year 2006 award
2007
  • Roll out of 100,000th Tata Ace
  • Tata Ace in Nepal
  • Launch of Tata Magic, for passenger transportation
2008
  • Dedicated plant at Pantnagar (Uttarakhand) commenced production.
  • Launch of Tata Ace CNG
2009
  • Introduction of the Tata Super Ace and Tata Ace EX
2010
  • Tata Ace became India’s first 1-lakh-per-year brand in goods CVs
  • Tata Ace family sales crossed 5,00,000 mark
2011
  • Launch of Tata Magic IRIS, mini-passenger carrier and Tata Ace Zip, a 600 kg micro truck.
2012
  • Dharwad plant commenced production of Tata Ace Zip
  • Tata Ace family celebrated 1 million sales in just 7 years, from launch
2013
  • Launch of Ace Refresh
2014
  • Launch of Ace DICOR
2015
  • Tata Ace Zip crosses 1 Lakh sale mark
  • Launch of Super Ace Mint
  • Tata Ace family crosses over 100,000 sales mark in International markets

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