Yamaha Motor India Sales inaugurates its first dealership- Sidharth Auto in Gurgaon; Focuses on the NCR market

New Dealership Inauguration of Yamaha in Gurgaon

Continuing on an aggressive network expansion drive, Yamaha Motor India Sales Pvt. Ltd, in its quest to strengthen focus on the NCR market, today inaugurated its Dealership- Sidharth Auto at 1/3, Khandsa Main Road, opposite Sector 10A Market in Gurgaon, Haryana. The dealership covers an area of 5500 sq ft area for both sales and service. The new showroom is designed to provide a complete gamut of Yamaha’s offerings and exhibits an entire range of bikes and scooters from Yamaha including the new offerings like the fuel injected FZ Version 2.0, Fazer Version 2.0 and FZ-S version 2.0 (149cc) with Blue Core technology, YZF-R15 version 2.0 (150cc), FZ series (153cc) and SZ series (153cc), Crux (106cc), Yamaha Alpha, Ray Z and Ray scooter.

The new showroom comes in the backdrop of Yamaha Motor India Sales’ strong performance last year with a 23% sales growth despite a sluggish market. It is expected to further augment sales particularly in Gurgaon. Currently Yamaha Motor India Sales has more than 400 dealerships and over 1200 touch points across India and plans to spread out and increase its customer touch points to 2,500 by 2016. The growing demand for two-wheelers has prompted Yamaha to boost its dealership network in the city.

Elaborating on the approach, Mr. Roy Kurian, Vice President-Yamaha Motor India Sales Pvt. Ltd, said “In Delhi and NCR, we have around 30% market share in the deluxe segment. This highlights the importance and potential of the region for us and its implied importance has a strong influence on our overall marketing strategy. Fully equipped with 3S set up (Sales, Service and Spare Parts), Sidharth Auto is all set to offer the best quality service to customers. We have a very strong product line-up that caters to varied customer segments right from women to youth to family. We believe that a strong product portfolio must be supported by a strong distribution system. With the launch of the new dealership we expect it to lead to a proper distribution channel and provision of genuine spare parts and accessories, thereby increasing reliability and customer satisfaction.”

The company, in 2014, launched a series of new products including the Alpha scooter alongside the new versions of its flagship FZ, FZ-S and Fazer version 2.0 motorcycles armed with the next generation ‘Blue Core’ engine concept with fuel injection technology featuring improved performance in all areas, including fuel efficiency, acceleration and environmental friendliness. With these new model introductions the company certainly hopes to further strengthen its foothold in the two-wheeler segment.

About Yamaha Motor India Sales Pvt. Ltd

Yamaha made its initial foray into India in 1985. In August 2001, Yamaha India became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in India Yamaha Motor Private Limited (IYM).

YMC has established its wholly-owned subsidiary – Yamaha Motor India Sales Pvt. Ltd. (YMIS) in India to independently support IYM in Sales & Marketing of its products.

Presently, YMIS supports IYM to market and sell its two-wheelers including YZF-R15 Version 2.0 (150cc), Fazer (153cc), FZ-S (153cc), FZ-S FI Version 2.0 (149 cc), FZ (153cc), FZ FI Version 2.0 (149 cc), Fazer FI Version 2.0, SZ-S & SZ-RR (153cc), SZ RR version 2.0,  SS125 (123cc), YBR125 (123cc), YBR110 (106cc), Crux (106cc) and scooters Ray (113cc), Ray Z (113cc) and Alpha (113 cc) and its import portfolio VMAX (1,679cc), YZF-R1 (998cc) and FZ1 (998cc).

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