With an eye on increasing its market share, Volkswagen India has launched a unique corporate sales program to woo working professionals into VW family by offering attractive benefits on purchase, servicing of the vehicle, accessories as well as loyalty benefits.
VW will specifically target individuals across sectors and professions which includes – Information Technology (IT), Consultancy, BFSI as well as professionals such as, Doctors, Lawyers, Architects, Chartered Accountants, Teachers along with MSMEs, Government Employees and Canteen Stores Department (CSD), with benefits that will extend to immediate family members as well. The program covers the entire carlines available from Volkswagen India and includes the award-winning, premium luxury carlines – Tiguan and All-New Passat.
Speaking on the introduction of this initiative, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars said, “Customers have always been at the core of Volkswagen India’s offerings; whether it is our products or services. Through such initiatives, we continue to heighten the accessibility of our globally acclaimed products; while extending the reach of our comprehensive suite of sales and after sales services, to the country’s distinctive car buyer.”
The company has a vision to further strengthen its brand’s proposition as an accessible premium luxury brand in the country and increase its share in the Indian automotive market to 3 percent within the next 5 years. As a part of this ambition, the company has introduced sales enhancing initiatives, with the Volkswagen Corporate Sales Program being the first step in that direction.