Volvo unveils S90 at Gothenburg, Sweden

Location Front Quarter Volvo S90 Mussel Blue

Following hot on the heels of the XC90 SUV, Swedish auto giant Volvo Auto unveiled its distinctive executive class sedan – the S90 at an event in Gothenburg, Sweden.  Across the globe Volvo is known for rock-solid SUVs and Estates but with the launch of the S90, Volvo is clearly gearing up to shake-up the premium sedan segment which is dominated by the BMW 5 series, Mercedes-Benz E-Class and the Audi A6 so far.

Equipped with a host of new technologies ranging from cutting edge safety to cloud-based apps and services, the S90 is further proof of the Swedish brand’s continuing transformation.

Interior Blond Volvo S90

The new Volvo S90 comes equipped with an advanced semi-autonomous drive feature, Pilot Assist. The system gives gentle steering inputs to keep the car properly aligned within lane markings up to motorway speeds of around 130 km/h and no longer needs to follow another car. Pilot Assist is another step towards full autonomous drive – a key innovation area for Volvo.

The S90 will also come with a clean and powerful T8 Twin Engine plug-in hybrid power-train and one of the most luxuriously appointed interiors and connected infotainment systems in the large sedan segment.

It also introduces a world first function to City Safety – large animal detection – a system capable of detecting large animals such as elk, horses or moose, night or day. The technology offers an intuitive warning and brake support to help avoid a collision.

Volvo Auto India (VAI) established its presence in India in 2007 and has since then, worked intensively to market the Swedish brand in this country. Volvo Cars has dealerships in South Delhi, West Delhi, Gurgaon, Ahmedabad, Surat, Mumbai, Chandigarh, Coimbatore, Hyderabad, Chennai, Bangalore, Kochi, Vishakhapatnam, Pune and Kolkata.

The company currently sells six luxury models.

  • S60 – A sporty sedan
  • S80 – An exquisitely elegant saloon
  • V40 – Luxury hatchback
  • V40 Cross Country – The adventurous cross country
  • XC60 – A technologically advanced luxury SUV, apt for Indian roads
  • XC90 – A 7-seater luxury SUV which is sturdy and apt for Indian families

Click here to read the full press release