Volvo and Ericsson developing intelligent media streaming for autonomous cars

Concept 26

Like many leading car manufacturers globally, Volvo is keen on developing intelligent autonomous vehicles where drivers can sit back and enjoy the ride watching their favourite TV shows while the car drives by itself with minimal driver intervention. The ultimate goal is to ensure the relaxation and comfort of the driver and passengers of a self-driving Volvo.

At the 2016 Consumer Electronics Show (CES) held in Las Vegas, Volvo revealed that it is developing intelligent, high bandwidth streaming capabilities with its technology partner, Ericsson, that will ensure drivers and passengers spend their time streaming video content during their daily commutes in an autonomous Volvo. The newly developed technology will allow users to stream high quality video without any lag or buffering even in zones with weak or no coverage.

By learning the most common routes and times of travel and understanding media preferences, future Volvo cars will also be able to provide one-click navigation and a customised preference based list of potential media – allowing customers to choose routes and select content tailored to the amount of autonomous time that is available during their commute.

Personalized and optimized content

“We recently unveiled our design vision for fully autonomous cars with Concept 26. Now we are actively working on future solutions to deliver the best user experience in fully autonomous mode. Imagine a highway full of autonomous cars with their occupants sitting back watching their favourite TV shows in high definition. This new way of commuting will demand new technology, and a much broader bandwidth to ensure a smooth and enjoyable experience,” said Anders Tylman General Manager Volvo Monitoring & Concept Center at Volvo Car Group.

“If you want to watch the latest episode of your favourite series, the car will know how long the journey needs to take and can optimize the route and driving control accordingly. With autonomous drive it is no longer just a question of just getting from A to B quickly – it’s about the experience you wish to have in the car – how you wish to spend the time you are saving. With our future autonomous drive technology we will provide people with the freedom to choose the way they would like to commute and the content they would like to experience,” concluded Anders Tylman.

Interruption-free media streaming

Autonomous drive will bring a paradigm shift to mobile net demands. Utilising Ericsson’s network and cloud expertise, Volvo Cars’ aim is to deliver a high quality, interruption-free experience in its cars whilst on the move. By predicting your route and looking ahead at network conditions, content can be tailored to the duration of each trip and intelligently buffered to deliver a high quality and uninterrupted viewing experience.

“Our research shows that almost 70 per cent of all mobile data traffic will be from video in the coming years. This requires an innovative connectivity, cloud and analytics solution that is not only capable of serving multiple moving vehicles across a highway, but also has the capacity to provide the high quality, uninterrupted video service today’s consumer is accustomed to, said Claes Herlitz, ‎Head of Automotive Services at Ericsson.

Volvo’s Brand Philosophy

‘Designed Around You’ is the brands translation of going an extra mile to understand customers better. This human-centric approach enables Volvo Cars to know the pulse of the customers and gauge what they desire in a product. With this thought the brand places the customer at the heart of its design. Every Volvo car boasts of cutting-edge technology with engineering that is executed around human values.

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Jeevan Kumar is based in Navi-Mumbai and can be reached at jeevcb@yahoo.com