Volvo Cars begin assembly operations in India from Bengaluru plant.
Volvo Cars, the Swedish luxury car company, began local assembly India. The first locally-assembled XC90 rolls out today from its plant in Bengaluru.
With local assembly operations, Volvo Cars aim to achieve 10% segment share by the end of the decade.
The assembly operations are located near Bengaluru in southern India and focus on models based on Volvo’s SPA modular vehicle architecture. Apart from the XC90 more models on the SPA architecture are slated for local assembly and an announcement on the same will happen at a later stage.
The company will also introduce the new compact cars based on the CMA platform in the Indian market and to keep the price competitive will be assembled in India.
Volvo Cars are working together with Volvo Group India – the truck, bus, construction equipment and Penta engines manufacturer – for its assembly operations and is making use of Volvo Group India’s existing infrastructure and production licenses near Bengaluru.
Volvo currently has a segment share of about 5% and aims to double this by 2020. Volvo Cars in India have had a robust 32% growth in sales volumes in the past two years and the 2017 trend is as per our plan to achieve 2000 cars, which will witness a growth of 25% year-on-year.
Volvo competes with the likes of Audi, BMW, Mercedes-Benz and Jaguar Land Rover in the luxury segment.
“It’s a moment of great pride for all of us at Volvo Cars”, said Charles Frump, the newly appointed Managing Director for Volvo Auto India. “The roll-out of first locally assembled Volvo Car speaks volumes for the company’s commitment to grow further in India. The last three years have been good for us in India and we noticed a positive and encouraging growth in terms of increased segment share, world-class product, and new dealer appointments.With global standards in quality, we are a formidable luxury car company in India and on-track to gain a bigger share of the segment.”