Volkswagen today announced the launch of ‘Digital Workplace Experience’ in a bid to digitalize the customer buying experience at dealerships. This will enable consultants in lead capturing, 360-degree view and vehicle presentation, videos, competition comparison, explore financing solutions, register test-drives and more.
Further, enriching the after-sales experience the application allows technicians at the workshop to showcase and explain customers the entire repair work required on their vehicle. Through a 6-step procedure customers will now receive timely updates via SMS regarding their vehicle at the workshop.
Commenting on the launch of this initiative, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars said, “People are at the centre of Volkswagen’s business and with the Digital Workplace initiative, we aim to enhance the sales and after-sales processes as well as digitalize the customer buying experience. As the country moves a step forward with the Digitalize India campaign, this is yet another enterprise to fully integrate our dealerships and provide a premium user experience. It is our endeavor to offer our customers, all of Volkswagen’s services at the comfort and convenience of their homes.”
Volkswagen stated that all its 121 dealerships across 104 cities will be equipped with tablet computers along with a pre-installed Digital Workplace application.