Toyota Kirloskar Motor offers ECO Car Wash facility to its customers

In its endeavor to achieve ZERO water consumption in its operations, Toyota Kirloskar Motor is offering Eco Car Wash service at its dealerships in India. This eco initiative essentially supports to maximize the reduction of water utilization up to 95% for every single car cleaned at Toyota’s service outlets.

Till date, 100 plus dealerships have adopted this eco concept of car wash to offer best-in-town vehicle servicing experience to its customers. ECO wash is a unique concept which gives a fine finish with zero water usage, by cleaning the vehicle with eco-friendly products without affecting the environment and preserving the most valuable natural resource – Water. The ECO wash products used at Toyota dealerships are ready to use water-based formulation designed to effectively clean dirt & grime from vehicle painted surface without damaging the surface. Easy to use, dry wash is a water-based product. This new eco product delivers to the customers the perfectly cleaned cars at no extra cost and no extra time over the traditional water wash.

Commenting on the eco-concept service at dealerships, Mr. N Raja, Deputy Managing Director – Toyota Kirloskar Motor, said,” At TKM, eco initiatives have always been the top priority. In progression with India’s ‘National Water Mission’, we have been steadily implementing desirable measures towards conservation of water, taking the local operational needs into account. We, at Toyota, have adopted varied methodologies to effectively minimize the water consumption and usage of recycled water in our manufacturing operations, while ensuring lower impact on ground water levels.

In addition to reduction in water consumption, this eco method of car washing at our service outlets helps to avoid possible contamination of soil channels that occurs with the use of alkaline solutions in shampoos under conventional car wash.

The ECO wash method of cleaning cars consumes just about 5% of the water as compared to traditional car wash. An accumulative benefit that we see from this key change will, we hope, make a huge impact on the water conservation endeavors in the region we operate in. Moreover, through this eco initiative, we widely promote and develop eco conscious minds amongst our customers, who now opt for such eco car wash over the traditional washing of vehicles while enjoying our quality service with 100% cleanliness.”

By 2025, TKM aims to be SURPLUS on water with ZERO fresh water consumption at plant, while also focusing to cater to the local community water requirements with such surplus water generation through rain water harvesting & other water conservation methodology adopted at our manufacturing facility.

Apart from the above plant initiative, TKM has also undertaken community based eco initiative through rejuvenation of the Lingegowdanakere Lake spread across 3.5 acres [Ramnagara District, Karnataka] to enhance ground water levels, catering to water requirements of the local community in Bidadi region during water scarcity period owing to low rains, sustain the rare bird species from extinction in the region & contribute to increase the agricultural produce of the region.

About Jeeven 323 Articles
Jeeven is based in Navi-Mumbai and can be reached at jeevcb@yahoo.com