Toyota Drive the Nation: Government Employee Sales Program extended

Toyota Kirloskar Motor extended its special sales initiative “Drive the Nation” until December 31st, 2017 for state and central government employees.

The campaign has been highly appreciated nationwide by customers across India for the customized offers and the value proposition that Etios series offers as an ideal family car.  Benefits under the campaign extended to Corolla Altis.

 Strong demand from customers and positive push in sales has encouraged TKM to extend this campaign for each quarter.

Rolled out in 2016 in-line with Toyota’s customer-first philosophy, a driving force behind all innovative products and services, “Drive the Nation” campaign offers a range of benefits starting from affordable funding solutions focused on low customer acquisition cost, attractive offers on Toyota Protect Insurance and Toyota Genuine Accessories and unmatched extended warranty.

The campaign has successfully contributed to around 7% sales to total sales for Etios Series and 11% sales to the personal segment.

Customers can now avail 100% On Road Funding for 8 Years with ZERO down payment

Drive the Nation scheme presents a 100% On Road Funding for a tenure of 8 Years for serving and retired government employees with Zero Down Payment and Lowest EMI.

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