Toyota Awarded for Excellent Safety Standards and Continuous Safety Improvement

Toyota bagged four awards at the ASEAN NCAP Grand Prix 2018, at Karawang in West Java, Indonesia. The awards include ASEAN NCAP Excellence Award for the Most 5 Star Brand (2017-2018), ASEAN NCAPExcellence Award- Continuous Safety Improvement for the Toyota Vios and the Toyota Rush and the Best Adult Occupant Protection Award for the Toyota C-HR.

Toyota was presented with the Most 5 Star Brand Award (2017-2018) for its efforts at enhancing safety standards in the ASEAN region with its vehicles. Toyota is the only brand to have received the highest number of 5-Star vehicle safety rating in evaluations conducted by the ASEAN NCAP in 2017-2018.

The Toyota Vios & the Toyota Rush were presented with the ASEAN NCAP Excellence Award of Continuous Safety Improvement. This achievement stands a true testimony to Toyota’s continuous efforts to improve the occupant protection and associated safety standards offered in the vehicles.

The Toyota C-HR was also presented with an award for the Best Adult Occupant Protection among all other vehicles evaluated by ASEAN NCAP in 2017-2018. This evaluation is based on frontal and side crash tests on vehicles fitted with crash test dummies that represent adult occupants. During the crash test, the damage sustained by the vehicle and the crash test dummies are assessed and quantified. This assessment is then translated into a numerical score. Based on this, the vehicle with the highest score is awarded the Best Adult Occupant Protection (AOP).

Toyota considers safety as one of its top priorities. Be it vehicle safety or road safety, Toyota is fully aware that safety does not rely solely on the quality of vehicles on the road but on a host of other interrelated components of road traffic safety as well. Toyota’s holistic view to safety stems from its Integrated Three-Part Initiative: Vehicles, People & Traffic Environment.

In terms of vehicle safety, Toyota has been developing safety features and conducting extensive R&D which involves crash tests and simulations on its own, and then analysing the results to continually enhance its safety features. In addition to that, Toyota has also been raising public awareness about safety in the region. To take its commitment to safety a step further, with its first ever global corporate initiative, Start Your Impossible (SYI), Toyota is working towards its ultimate goal of zero traffic fatality. It is through these initiatives that Toyota is committed to achieving a safer, more sustainable and mobile world for everyone.

 

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Jeevan Kumar is based in Navi-Mumbai and can be reached at jeevcb@yahoo.com