Tata Motors unveils TAMO RACEMO sports car at 87th Geneva International Motor Show

TAMO RACEMO is India’s first digitally native, connected, ‘phygital’ experience, crafted in a two-seater sports coupe.

TAMO showcases its startup innovation, ‘RACEMO’ at the 87th Geneva International Motor Show.

Tata Motors recently introduced its new sub-brand – TAMO, an incubating center of innovation working towards new technologies, business models and partnerships in order to define future mobility solutions.

TAMO unveiled the first product a two-seater sports coupe RACEMO at the 87th Geneva International Motor Show.

Making its world premiere TAMO RACEMO’ is the first in the series of innovations that addresses the challenges driven by the discontinuity and disruption in the automotive industry from Tata Motors. The new sports car is India’s first globally developed ‘phygital’ car, merging the physical and digital worlds.

According to TAMO, the new sports will also be wear the badge of being called India’s first connected car and hopefully will be launched in India in 2018. The final production version of the car will makes its world debut at the 2018 Auto Expo and will go on sale in 2018.

TAMO RACEMO+ interactive gaming environment

The RACEMO Cultivate a race aspired generation to PLAY RACEMO+ in an interactive gaming environment in Microsoft’s Forza Horizon 3 video game currently available on Xbox One and Windows 10 – First Indian car to be available on this platform

The RACEMO experience comes alive across the different touch points at the Tata Motors pavilion. The street version RACEMO, the race version RACEMO+, the FORZA Horizon 3 gaming stations and the Hololens experience zones plus in-car social media connect will capture the imagination of the visitors.

Starting March 7 at 10:00 a.m. PST the RACEMO+ will be available for Forza Horizon 3 players who will receive the car in their Forza Horizon 3 message center at no additional cost.

Speaking at the unveil of ‘RACEMO’, Guenter Butschek, CEO & MD, Tata Motors said, “We launched our sub-brand TAMO as our answer to new technologies, business models and partnerships. ‘RACEMO’ is the first innovation from TAMO, and our emotional, unexpected leap to the future. Symbolising the change that is taking place at Tata Motors, ‘RACEMO’ is the proving ground of the TAMO family of vehicles and will drive the future of India’s connected generation. From styling and design to driver experience and technology, RACEMO is an extension of customers’ personality, as part of their digital ecosystem and will break the ice with a radical new presence and pique the interest in the parent brand.”

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