Tata Motors is showcasing its latest commercial vehicle products, technologies and services at its advanced trucking expo – ‘TRUCK WORLD’ in Hubli. The company has been taking this event to major cities and towns in India.
A unique initiative for trucking customers and their families, the 2-day TRUCK WORLD expo, being held from December 11 – 12, 2015, offers Tata Motors and its partners, communicative and promotional opportunities, ‘all under one roof’ – at Railway Ground, Club Road, Keshwapur, Hubli, making it a first-of-its-kind purchase experience for commercial vehicle customers, in Hubli.
TRUCK WORLD comprises of separate areas for product display, service related workshops for mechanics and drivers, along with hospitality and entertainment activities. A truck-art zone is created to host an artist creating colorful patterns, depictions, calligraphy of verses on different parts of a Tata truck.
At TRUCK WORLD Hubli, Tata Motors is showcasing 35 Medium and Heavy Commercial Vehicles, including the Tata PRIMA Range of Trucks and Tippers. At the expo, Tata Motors is also showcasing its own service related brands like Tata Genuine Parts, Tata Delight and Tata FleetMan. Tata Motors’ key vendors partners, financers and value-added service providers are also present at the Expo.
Having attracted a crowd of over 15,000 truckers and their families at ‘TRUCK WORLD’ expo’s held in Gurgaon, Vijayawada, Salem, Kolkata, Bhubaneswar, Indore and Gandhidham so far, Tata Motors also plans to organise these expos in other trucking centres across the country.
With over 1800+ touchpoints across the country, the company hopes to further strengthen its position in the Indian market and maintain its leadership.