Tata Motors launches its much-awaited SUV – Harrier

Tata Motors today launched the Harrier, the much awaited SUV that promises to delight customers with its stylish design, luxurious cabin and endless list of features. It will be available at all authorized sales outlets at a
starting price of INR. 12.69 Lakhs, ex-showroom Mumbai.

Mr. Guenter Butschek – Chief Executive Officer & Managing Director, Tata Motors and Mr. Mayank Pareek, President – Passenger Vehicle Business Unit, Tata Motors at the launch of the much-awaited SUV

Engineered on Optimal Modular Efficient Global Advanced  (OMEGA) Architecture, it promises to offer exemplary driving dynamics on varied terrains. It is also the first vehicle to sport the IMPACT Design 2.0 design language of Tata Motors, which will appeal to customers with its stunning exteriors and luxurious interiors.

Commenting at the launch of this product, Mr. Guenter Butschek, CEO and MD, Tata Motors, said “We showcased the H5X Concept at the Delhi Auto Expo 2018 with a promise to bring it to the Indian market in early 2019. Honoring the same commitment, I am elated to present to you the Harrier today. With this product, Tata Motors has rightfully entered the premium mid-size SUV segment. The Harrier is a strong proof point of our Turnaround 2.0 strategy and it will be a game changer in the market. I am confident that with the Harrier, Tata Motors Passenger Vehicle Business Unit will continue to win sustainably in the times to come.”

Commenting on this momentous occasion, Mr. Mayank Pareek, President of Passenger Vehicle Business unit, said “The all-new Harrier is our most premium offering yet and will attract aspiring buyers with its stunning design and exemplary performance. Built on the OMEGA ARC, which is derived from Land Rover’s legendary D8 Platform, the Harrier is a testament of our continued efforts to deliver global products. The passenger vehicle business is going strength to strength on the back of new products and the Harrier promises to further strengthen our market presence by surpassing all current benchmarks and paving entirely new standards for SUVs in India.” 

First five customers and their families who have booked the Harrier along with Mr. Guenter Butschek & Mr. Mayank Pareek

Stunning IMPACT Design 2.0

Tata Motors new Impact Design 2.0 language grabs the attention of the viewer. The strong proportions and expressive surfaces provides a true SUV stance, incredible road presence and a sense of dynamism.
The interior design is clean, clutter free and offers a blend of a great balance of style and practicality.

Legendary Pedigree

The Harrier is built on the new-generation Optimal Modular Efficient Global Advanced Architecture (OMEGA) developed in collaboration with Jaguar Land Rover. Derived from Land Rover’s legendary D8 Platform, it offers exemplary driving dynamics, absolute safety and a refined in-cabin experience.

Top-of-the-line safety features

The Harrier is packed with top-of-the-line safety features like an Advanced Electronic Stability Program (ESP) with 14 added functionalities, 6 Airbags (Driver, Co-Driver, Side Seat and Curtain Airbags) and Child Seat ISOFIX Anchor Points.

Engineered for performance

The Harrier is powered by the cutting-edge Kryotec 2.0 Diesel engine, which provides an optimal balance between power and fuel economy. It is seamlessly mated to a 6-speed Manual Transmission. The Kryotec engine delivers 140 PS power and 350 Nm of torque with an Advanced Electronically Controlled Variable Geometry Turbocharger (eVGT) for excellent low-end torque and linear power delivery with low carbon footprint.

The Multi-drive Mode 2.0 – the Engine Drive Modes (Eco, City, Sport) married to the ESP Terrain Response Modes (Normal, Rough, Wet) – ensures effortless handling over every kind of terrain with a steering tuned for excellent driving dynamics.

Future-ready Connectivity and Infotainment

Staying true to the Tata Motors DNA, the Harrier takes the in-car experience to the next level with segment-leading features. A Floating Island Touchscreen Infotainment System with 8.8” High Resolution Display offers amazing in-car connectivity and infotainment though Android Auto & Apple Car Play*, the ConnectNext App Suite (DriveNext, Tata Smart Remote, Tata Smart Manual), Video & Image Playback, Voice Recognition & SMS Readout, Voice Alerts, and a lot more. A 320W RMS JBL Audio System with 9 speakers (4 Speakers + 4 Tweeters + 1 Subwoofer) creates an acoustically-tuned audio experience. Harrier features seamless mirroring of media, phone and navigation information between the infotainment and 7” Coloured TFT Display Instrument Cluster.