Tata Motors as launched a special edition the Zest compact sedan to celebrate the 1st anniversary.
The Zest Special anniversary edition comes with 10 new attractive features and is built on XMS variant. The Zest Special anniversary edition will be offered in Petrol and Diesel engine option.
The Zest Special anniversary edition features are
- New exterior colour – Vocal White
- ‘Anniversary’ theme body graphics
- ‘Anniversary Edition’ badge on C-Pillar
- New wheel covers
- Piano black ORVM
- Front lower bumper painted in body colour
- Anniversary embroidery on front seats
- Scuff plate with illumination for front
- Powered rear curtain with remote
- Bottle holder on floor console
This special edition will be available for sale starting end of September, in select showrooms, till October 2015.
It will be priced at INR 5.89 Lakhs for the petrol variant, ex-showroom Delhi (Difference of INR.15,000 on the current XMS model) and INR 6.94 Lakhs for the diesel variant, ex-showroom Delhi.
The customers will enjoy benefits worth INR 31,000 at the price of INR 15,000 only.
The Zest is the first car in its segment to offer a automatic diesel and a turbo petrol engine with 3 modes – Eco, Normal & Sport. Apart from this the car also comes with a Harman touch screen infotainment system, projector headlamps with Corona ring and LED DRLs.
The Zest may not have tasted big success but has helped to improve the brand image significantly.
Tata Zest is the first all-new car, to roll-out, under the Horizonext strategy. The product was developed based on three core vectors of Designext, Drivenext and Connectnext. It has been the most awarded car in 2014 and has contributed significantly to the passenger vehicle sales. Sales of the Zest has been average and the competition is only been getting fierce with new launches such the Figo Aspire.
With festive season, every manufacturer has been launching special, limited or anniversary editions to lure customers.