Tata Motors launch the new-gen Zest compact Sedan

Tata Zest launch

After a grand marketing blitzkrieg, Indian auto makers, Tata Motors have launched their first new-generation product the Zest compact sedan India. The company is betting big on the Zest and hopes to revive its image in the market and is loaded with 29 segment leading features in four trims in Petrol and five trims in Diesel.

The Zest is priced very aggressively and starts at Rs.4.64 Lakhs for the base variant petrol and Rs. 5.64 Lakhs base diesel, ex-showroom, New Delhi.

Zest from Tata Motors, is based on the three main pillars DesigNext, DriveNext and ConnectNext to deliver best-in-class performance with unparalleled driving pleasure in a spacious, dynamic, comfortable and stylish sedan. The car has been engineered for global customers, by global teams across India, UK, Italy and Korea with inputs from Tata Motors international design centres. The Zest makes use of high quality materials, plastics and ergonomic interior design with 29 segment-first features is the first all-new vehicle under the HORIZONEXT strategy.

Tata Motors has also worked heavily manufacturing end to ensure consistent quality and provide a good overall fit & finish. The Zest is being manufactured at the Pimpri and Ranjangaon Plant in Pune, on a completely modified X1 platform.

With the Zest, Tata has also introduced the new Revotron 1.2T turbo petrol engine which delivers high power of 90PS @ 5000 RPM and best-in-class peak torque of 140 Nm @ 1750-3500 RPM. A unique first-in-segment ‘Multi-Drive Mode’ technology enables switching between SPORT, ECO and CITY mode, along with a superior throttle response is available on the Revetron engine.

The diesel options include a 75 PS tune for the base variant and 90PS @ 4000 RPM and 200 Nm @ 1750 -3000 for the higher variants. The diesel engine also gets an option of an AMT making it the first sedan in India to offer a diesel automatic in its segment. The AMT will have dual drive modes – City and Sport mode.

A list of top features available on the Zest

  • ePAS (Electric Power Assisted System), with speed sensitivity and ‘Active Return’ function – a first in the segment.
  • 9th generation ABS with EBD (Electronic Brake Distribution) from Bosch
  • Dual-path suspension
  • HARMAN Infotainment system
  • 5” ConnectNext Touchscreen Infotainment System
  • Advance voice command recognition
  • SMS notification and read outs
  • Fully Automatic Temperature Controls on the touchscreen

The Zest will be available in four trims in Petrol – XE, XM, XMS and XT and five trims in Diesel – XE, XM, XMS, XMA (AMT) and XT. The range will be available in 6 exciting colours – Buzz Blue, Venetian Red, Sky Grey, Dune Beige, Platinum Silver and Pristine White.

Prices of the Zest


  • 1.2T XE MT – Rs. 4.64
  • 1.2T XM MT – Rs. 5.25
  • 1.2T XMS MT- Rs. 5.43
  • 1.2T XT- Rs. 5.99


  • 1.3L XE MT – Rs. 5.64
  • 1.3L XM MT – Rs. 6.27
  • 1.3L XMS MT – Rs. 6.45
  • 1.3L XT MT – Rs. 6.99
  • 1.3L XMA AMT- Rs. 6.99

The Zest will be on-sale pan India across 470 Tata Motors passenger vehicle sales outlets which have been revamped for enhanced purchase experience. The dealers are technology-enabled for better customer experience in sales, service and spares. Tata Motors Passenger Vehicle service centres will offer latest and most comprehensive customer service initiatives, launched by the company recently such as V-tabs (Vehicle Tracking and Bay Scheduling).

Introducing 333 Confidence, an industry first service offering

The company also launched an industry first service offering with the 333 Confidence. This unique programme offers best-in-class warranty of 3 years or 1 lakhs Kms (whichever is earlier), an Annual Maintenance Contract (AMC) of 3 years/ 45000 kms (whichever is earlier) and a free 24X7 Roadside Assistance service for 3 years. With this, Tata Motors is offering its customers high reliability, reduced cost of ownership and great resale value for the Zest.

Customers can make down-payment of Rs. 21,000 online or at a nearby Tata Motors dealership to book a Zest. To book online, customers can visit: http://bookonline.tatamotors.com or http://tatamotorsZest.com/.

Click here to read more about the Zest

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