TaMo – Tata Motors performance sports sub-brand launch tomorrow

Tata Motors has something exiting to launch tomorrow. The company has teased on social media The Next Big Thing from Tata Motors…. Coming soon.

As per Overdrive, Tata Motors will introduce the performance sub-brand which is likely to be called TaMo.

The performance sub-brand TaMo will be on lines of Hyundai N. The company will divulge more details and may also showcase the first concept product after announcement of the brand and all details.

As per Overdrive the performance cars are developed with synergies from the Tata Motors European Technical Centre (TMETC) in Coventry, UK and the Tata Engineering Research Centre (ERC) in Pune.

Tata Motors had showcased the Bolt Sports hatchback at the 2016 Auto Expo hinting the company’s direction to enter the performance segment. The performance sub-brand will help to further establish Tata Motors brand, improve the appeal and attract younger audience.

The company may showcase the production-ready version of the performance car, at the 2017 Geneva Motor show.

There were news Tata Motors launching the Tiago Sports hatchback. (Tata Motors plans 120+ bhp Tiago Sport instead of Bolt Sport)

Tata Motors has witnessed decent growth in 2016 and with new launches like the Tiago and Hexa the company has now moved to the 4th spot. March 2017 will see the launch of the next volume driver the Kite 5 sedan and will be followed by the Nexon compact SUV before the festive season.

Stay tuned for more details tomorrow on the Tata Motors Sports sub brand – TaMo.


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