Nissan has announced the Season 4 of ‘Happy with Nissan’ service campaign. After three successful seasons and delighting more than 75,000 customers the fourth Season will run from Nov 19th-28th, 2015.
During the campaign Nissan will host a nationwide camp in 140 locations across 120 cities in India to improve customer confidence and satisfaction.
The campaign includes free vehicle check-ups, attractive discounts as well as customer-focused communications, to not only resolve pending and immediate service-related issues, but also educate customers about the benefits of authorised Nissan service centres and the use of Nissan genuine spare parts and accessories.
The Happy with Nissan campaign will Nissan’s after-sales service team to proactively meet customers face to face, understand their issues and find appropriate solutions.
Besides the general interaction, customers visiting the service camps will be entitled to a free car check-up, free top wash and 20% discount on labour charges.
All vehicles will undergo a thorough 60-point check. Other benefits include discounts up to 20% on Nissan Genuine Accessories.
The company will also offer Customers Nissan Extended Warranty at a base price up until 365 days and a discount of 10% after the second year.
Customers will also be entertained with various engagement activities for their families and can win Nissan Genuine Accessories, car care products, free-washing coupons as well as restaurant and movie vouchers.
Nissan has been struggling in the Indian auto market and wants to gain confidence before the company goes on a product offensive. Nissan’s portfolio in India includes – Micra Active, Micra, Sunny sedan, Evalia and Terrano. The company plans to bring the new X-Trail, GT-R and more brand building products in the India market in 2016.
Alongside Nissan, the company also retails the Datsun brand with 2 products GO and GO+.
2016 will see a number of launches from the Nissan and Datsun and the company will also ramp-up the dealer network further expanding into tier 2 and tier 3 cities.