India’s cult two-wheeler maker Royal Enfield has announced entry into world’s third largest two wheeler market – Indonesia at GAIKINDO Indonesia International Auto Show (GIIAS) 2015.The announcement was made as a part of its growth strategy and focused international thrust of leading and expanding the global mid-sized motorcycle segment (250-750cc).
The company displayed its evocative range of motorcycles at GIIAS 2015 that includes the iconic Bullet 500cc, the retro-street models- Classic 500cc and Classic Chrome, and the Continental GT (535cc) cafe racer. Along-with the motorcycles, Royal Enfield also displayed its collection of gear that includes purpose-built, protective riding gear and its recently launched Despatch Rider apparel and accessories collection.
Indonesia already has an established leisure motorcycling culture with the presence of several riding communities and enthusiasts and Royal Enfield is looking to create the same cult status the company enjoys in India. Royal Enfield will commence retail operations in the coming months from its exclusive dealership in Jakarta. PT Distributor Motor Indonesia has signed- up as a dealer for the region in partnership with Royal Enfield. The dealership will have service and spares capability for Royal Enfield in Jakarta.
Royal Enfield is the oldest motorcycle brand in continuous production, with roots dating back to 1901 in Redditch, England. The iconic motorcycle brand with British origin is a part of Eicher Motors Ltd, a leading player in the Indian automotive space.
The company has also launched a dedicated website for Indonesia and social feeds
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