Philips launches GoPure Compact 110 Airpurifier

Philips GoPure Compact 110 2

Air quality plays an important role in influencing human health. Breathing of polluted air can have severe health effects such as asthma, COPD or increased cardiovascular risks. While there are stringent laws to control emissions from automobiles, only little is known on specific exposure situations due to external sources which are often present in the car’s cabin. So though the air conditioned cabin of your car may seem like a safe haven to you, it may actually be the opposite. Unseen chemical fumes emanating from the heated plastic components and upholstery may be endangering your life without you knowing of it. And as you drive on polluted roads, harmful airborne particles including vehicle exhaust, fine road dust, pollutants and greenhouse gases are drawn in through your car’s fresh air vents.

The good news is that Philips now has a solution to the problem. It recently launched the GoPure 110 air purifier that combats  in-car pollution and helps in preserving the health of drivers and passengers. Priced attractively at Rs.7999/-, GoPure is a new generation plug & play air-purifier which can be easily installed on the armrest, headrest or under the seats.

With GoPure Compact 110, it only takes 15 minutes to enjoy clean air in your car. Equipped with Philips unique three-stage multi-layer filtration, SelectFilter GSF80 X80, it outperforms other conventional air filters in eliminating 99% of PM2,5 fine particles including cigarette smoke, pollens, dust, PM2.5, airborne virus and bacteria. In addition, SelectFilter also neutralizes and removes up to 99% of toxic gaseous chemicals such as formaldehyde, toluene and TVOC, which are caused by exhaust fumes and industry pollution. So you are protected against the dangerous particles in the outside air. GoPure comes with a replaceable air-filter which can last up to 350 hours after which it will have to be replaced with a new one costing Rs.1500/-

Rajiv Khosla, Managing Director – Lumileds India (Founded by Philips), said, “The fact that India, today, is facing a serious concern with air pollution needs no introduction. At present, with little to no immediate respite to this situation, it is up to the citizens themselves to counter this hazard. With the newly launched PhilipsGoPure Compact 110 car air purifier, the Indian public has access to a healthy and efficient solution to eliminate in-car pollution. Given the fact that most urban Indians spend a significant amount of time in their vehicles, we are confident that this measure will improve the overall health quotient for vehicle owners and their families.”

Mr. Forest Shen, Global Product Marketing Manager, Mobility, Lumileds (Founded by Philips), added, “Having identified the need for something that addressed the burgeoning problem of air pollution in India right away, we, at Philips, have launched our GoPure Compact 110. Since vehicular emissions and in-car pollution contribute heavily to the air pollution quotient as well as several health hazards, this handy device can help serve as an efficient tool to significantly decrease the impact of air pollution on the Indian populace.” 

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