The 2018 Mercedes-Benz Luxe Drive Live reached Lucknow – ‘The City of Nawabs’, after concluding successfully in Kolkata, Chennai, Hyderabad, Thrissur and Bengaluru. The event was held on 08th & 09th September, 2018 at Smriti Upvan, Jalvayu Vihar, Lucknow.
The 2018 Luxe Drive live is based on three exciting pillars of Adrenaline, Gourmet and Music, providing the participants a holistic brand experience. Customers witnessed a fun filled evening with one of India’s most popular electronic channels in the Music industry – MTV.
· Luxe Drive Live, a unique customer engagement initiative, based on three pillars of Adrenaline, Gourmet and Music
· Celebrity chef Ranveer Brar introduces customers to a delectable culinary experience and engages the participants with a new and exclusive workshop on Gourmet and food photography
· Introduces ‘Traveling Gourmet’ – an open and trendy approach that adds to the modern flavor of the event
· MTV Session offers a series of live music gigs and presents some of the supremely talented artists like Kamakshi Khanna and Hari Sukhmai along with renowned music bands that includes – The Yellow Diary and Paradigm Shift
· An experience of a lifetime arranged by Mercedes-Benz to test drive a range of Mercedes-Benz luxury cars on a specially designed track
· Free car evaluation offered for participants and special trade-in with personalized finance
· Special zones for kids, Daimler Financial Service, advisory for potential consumers
· With Lucknow, the Phase-II of Mercedes-Benz Luxe Drive Live begins