After a grand success of Phase-I, which concluded, in Kolkata, Chennai, Hyderabad, Thrissur, Bengaluru and Mumba,i the Phase-II of 2018 Mercedes-Benz Luxe Drive Live now arrives in the Cultural Capital of Maharashtra – Pune. The 2018 Luxe Drive live is based on three exciting pillars of Adrenaline, Gourmet and Music, providing the participants a holistic brand experience. Customers witnessed a fun filled evening with one of India’s most popular electronic channels in the Music industry – MTV. The event took place on 24th and 25th November, 2018 at Dhole Patil College of Engineering, Wagholi, Pune.
Patrons received an opportunity to drive the fascinating range of Mercedes-Benz vehicles on the specially designed tracks. Professional racing drivers demonstrated the brands technological prowess and luxury quotient of the cars. Adding an exciting element to the initiative, Mercedes-Benz hosts MTV Sessions, which brings together a set of some talented artists across genres, to create a perfect weekend for participants. Keeping participants’ convenience and feedback, Luxe Drive Live has been specially scheduled from 14:00 hours till 22:00 hours on both the days so that they can enjoy the experience to its best. Luxe Drive Live also boasts of more self-drive zones with extended drive duration for the participants. In its endeavor to provide a perfect blend of luxury and exclusive culinary experience, Mercedes-Benz India associated with celebrity Chef Ranveer Brar for some epicurean delights for patrons coupled with an exclusive workshop on Gourmet and food photography.
Speaking on the occasion, Mr. Michael Jopp, VP – Sales and Marketing Mercedes-Benz India said, “After an enthralling response in Nagpur, Mumbai, Delhi, Jodhpur and Ahmedabad, the Mercedes-Benz Luxe Drive Live is set to conclude the marquee Mercedes-Benz property in the Cultural City of Maharashtra – Pune. We are happy to host the Luxe Drive Live experience in Pune which is the eighth largest metropolis in India and the second largest in the state of Maharashtra. Pune is the only urban city in India; wherein the total number of vehicle figures have surpassed the human population. We are delighted to announce that we are bringing an innovative customer engaging initiative like Luxe Dive Live in our home city Pune. Through these events, our focus is to provide our potential customers a delightful experience of our exclusive range of products while showcasing the brand capabilities and finesse.”
Adrenaline: Adrenaline as a pillar is fabricated to give a holistic product and brand experience to our prospective customers. With this key principle, Luxe Drive Live enhances the drive experience by adding more self-drive zones with extended drive duration. To increase the drive experience and product exposure for all our SUVs, Mercedes-Benz also has a specially designed self-drive zone dedicated to experience the GLA & GLC.
Luxe Drive Live & MTV Sessions: Music is a high attention grabber and is capable of influencing reach in the country. Keeping this in mind, Mercedes-Benz created an extra pillar for this extravagant gathering to provide participants an electrifying experience and a memorable weekend. As an industry first initiative, Mercedes-Benz India has associated with MTV for MTV sessions – a series of live music gigs that showcase the work of today’s hot acts and presenting some of the supremely talented artists such as Kamakshi Khanna and Hari Sukhmai along with prominent bands that includes – The Yellow Diary and Paradigm Shift.
Gourmet: Gourmet has been the most successful engagement pillar for Luxe Drive over the years as it presents a perfect blend of luxury and lifestyle. Mercedes-Benz continues its association with Chef Ranveer Brar for the initiative and he will personally travel to all locations, plating a unique gastronomical experience on both the days of the event. He will be engaging the Participants with a new and exclusive workshop on Gourmet and food Photography.