India’s largest luxury car maker; Mercedes-Benz India launched ‘Edition-E’– the 5th version of its highest selling sedan, the E-Class at its Chakan plant on 24th Feb 2016. It marks the 20 years of the production of the famed E-Class in India which also has the distinction of being the highest selling luxury sedan in the country while proudly carrying the ‘Made in India’ badge. With more than 32,000 E-Class cars sold in India, the refreshed Edition-E will only bolster its sales now on. The new Edition-E maintains the Avantgarde styling blended with intelligent technology, unmatched comfort and exemplary safety features.
Speaking at the launch, Roland Folger, MD & CEO, Mercedes Benz India conveyed the auto maker’s strategy of periodically refreshing its existing best selling products in order to offer value driven products to customers. He also spoke about the new brand campaign ‘Wish upon a Star’ which is being promoted via the social media wherein people are encouraged to express their wishes around the E-Class. The lucky ones will have their wishes fulfilled absolutely free by Mercedes-Benz India.
Though the Edition-E bears semblance to the regular E-Class, it gets AMG-inspired front and rear bumpers, Edition-E badge, restyled headlights and front grille along with other cosmetic tweaks. It also comes equipped with Garmin Map Pilot navigation system and a new entertainment system for rear occupants.
It continues to feature the same engine options – 2.0 litre petrol, 2.2 litre diesel and 3.0 litre diesel – that power the regular E-Class. All engines are mated to the 7G-Tronic Plus 7-speed automatic transmission that powers the rear wheels. All variants come with an 80 litre fuel tank and 540 litre boot capacity.
The car also gets the ECO start/stop function which considerably reduces fuel consumption and emissions, especially while halting at traffic signals.
The Edition-E comes with 8 Airbags and a preventive occupant protection system that recognizes critical driving situations and initiates preventive occupant protection measures.
Similarly, the Adaptive Brake Lights is another safety feature that flashes a red warning signal from the LED fibre-optic tail lamps when emergency braking is detected.
The LED headlamps feature Intelligent Light System which automatically adapts light distribution as per driving situations. The system illuminates the road ahead without dazzling the oncoming traffic.
Standard features include MB Apps, SD Card navigation, Thermotronic air-conditioning, Direct-Steer system, Attention assist, Active park-assist with camera, 20.3 cm high resolution media display unit, Memory seats and sporty brake pedals.
Other goodies include an Electronic panoramic sunroof with PRE-SAFE closing function, nappa leather-trimmed multifunction steering wheel, a new 3-tube instrument cluster and ambient lighting.
The E-350 CDI variant comes with Active parking assist with a 360-degree camera which projects the surroundings with a bird’s eye view on the left of the screen and a detailed view on the right of the screen.
It also gets the Harman Kardon Logic 7 surround sound system which includes a 9 channel DSP amplifier and 2 channel booster with 610 watts output. It also gets 14 high performance speakers designed with Dolby Digital 5.1.
The E-Edition will be available with 5 colour options – Polar White, Obsidian Black, Dolomite Brown, Iridium Silver and Palladium Silver.
Mercedes offers an Extended Warranty Programme which includes a standard 2 year warranty along with a 1 year extended warranty without any mileage limitations.
Mercedes-Benz Edition E Prices (ex-showroom, Pune)
E200 petrol – Rs 48.60 lakh
E250 diesel – Rs 50.76 lakh
E350 diesel – Rs 60.61 lakh