Mercedes Benz India passes on GST benefit to customers with immediate effect


Luxury car maker Mercedes Benz India was the first to announce a downward revision in its prices to offset the margin between current ex-showroom prices and prices post implementation of GST. The price revision on a weighted average of 4% translates into savings of anything upwards INR 1.5 lakh with immediate effect for its ‘Make in India’ portfolio.

Some key highlights of the announcement are as following:

  • Transactional price of the entire Mercede:s-Benz ‘Made in India’ model range set to decrease by  4% on a weighted average with immediate effect
  • Price reduction varies state wise between  2% to 9% and is dependent on current tax structure and local body taxes compared to new GST structure
  • As a customer centric measure, Mercedes-Benz passes on the transactional benefits to customers at an earlier stage to drive value in their purchase decisions
  • The entire  portfolio comprising of nine ‘Made in India’ models like CLA, GLA, C-Class, new E-Class, S-Class, GLC, GLE, GLS and Mercedes-Maybach S 500 will benefit from the new GST regime and become more affordable.

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Jeevan Kumar is based in Navi-Mumbai and can be reached at jeevcb@yahoo.com