Continuing its unique customer engagement initiative, luxury car manufacturer Mercedes-Benz India, brings the Luxe Drive to Mumbai.
The initiative aims to provide existing and potential customers, a quintessential experience from the brand. Mercedes-Benz Luxe Drive blends together an unmatched intermingling of an adrenaline rush, haute couture and delectable cuisine.
The event took place on 11th & 12th November 2017 at Mahalaxmi Racecourse, Gate No. 7, Mahalakshmi Nagar in Mumbai.
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Luxe Drive is built on three unique pillars – adrenaline, gourmet, and lifestyle, combined with a first-hand experience of the cutting-edge technology behind a Mercedes-Benz.
This initiative offers the participants a memorable opportunity to cognize the brand’s technical prowess and experience their cars on an expressly designed track with professionally trained drivers.
Adrenaline: A self-driving experience with the New Generation Cars was provided to customers. An off-roading experience on tracks was pre-arranged at the venue where the cars will be on display. Safety demonstration of AMG models create an awareness of the experience in the C-Class and E-Class. Innovative car displays consisting of a range of new product launches and brand shapers were placed as an engagement near each drive area.
Mercedes-Certified cars also got special display zones.
There is an area for exclusive Mercedes-Benz merchandise where guests chose and took home their favorites from the selection. A special kid’s zone was created with games to engage them and a Mercedes Trophy zone with exclusive goodies was on display. Guests had the unique opportunity to get a free car evaluation from a Mercedes-Benz certified team and an opportunity for special trade-in and personalized finance offers.
Among India’s most celebrated chefs, Ranveer Brar enticed consumers with exclusive culinary during the event. Also India’s leading fashion label Genesis Luxury showcased apparels and accessories by top international brands.