Mercedes-Benz drives in fascination to Kanpur with a world class showroom; continues to expand the densest luxury network in the country.
- Strategic network expansion reaching out to newer markets and customers
- Densest network presence: 67 outlets in 37 cities
- 5 car showroom display; entire range of Mercedes-Benz cars available for sale
- Eighth new outlet to be inaugurated in 2014
- Emerging Tier III markets like Kanpur key to long-term growth
Pursuing the ‘Year of Excellence’ strategy, Mercedes-Benz India continues its commitment to providing a complete luxury automotive experience to its customers in emerging markets. With the launch of Smart Hoops Kanpur, Mercedes-Benz India further extends its reach in India to 67 outlets in 37 cities, remaining the luxury car manufacturer with the densest network presence. Located at The Mall, PPN Market in Kanpur, the world class Smart Hoops showroom was inaugurated by Boris Fitz, VP Sales and Network Development, Mercedes-Benz India and Neeraj Agarwal, Managing Director, SRM Smart Hoops Pvt. Ltd.
Speaking on the occasion, Boris Fitz, VP Sales and Network Development, Mercedes-Benz India said, “Mercedes-Benz India is committed to the Indian market and inauguration of a new dealership in Kanpur underlines this commitment. We are creating benchmark in modern luxury across markets and our first-ever outlet in Kanpur is a reiteration of our pledge of extending the luxury automotive experience to the growing customer base in emerging markets.
Mercedes-Benz’s strategic network expansion caters to customers who aspire to own the Three Pointed Star. 2014, our ‘Year of Excellence’ has been exciting for us, as we continue to fascinate our customers and bring the Mercedes-Benz brand even closer to our discerning customers in newer markets. Our strategy is on track and is paying off well and we are confident of ending the year on a strong note”
Built over a period of 11 months with an investment of Rs. 2.5 crore, the outlet is spread over 4,000 sq. ft., and has a 5 cars display. Designed and created to provide a fascinating ‘Mercedes-Benz experience’ for the customers, the showroom has integrated customer lounge with café Mercedes and video wall. A qualified and experienced team of eight committed personnel make the purchase a hassle free experience and further enhance customer delight by providing an unmatched experience to the customers.
Neeraj Agarwal, Managing Director, Smart Hoops Pvt. Ltd. commented: “With the new outlet in Kanpur we are extremely proud to further expand our association with the prestigious global icon -Mercedes-Benz, which has been redefining luxury motoring across continents. This strategically located showroom will enable us to fulfill the rising demand of luxury cars in the region and be a part of Mercedes-Benz India’s growth story. We are excited about the immense opportunities in Kanpur and confident to provide an unparalleled luxury car ownership experience to our customers.”
Emerging markets like Kanpur will bring incremental volumes with the luxury car market having a strong potential and will play an important role in sustaining growth momentum in the country. Smart Hoops will provide easy accessibility to Mercedes-Benz patrons in Kanpur since it is located at the Automobile hub.
The third outlet of Mercedes-Benz in Uttar Pradesh, the facility underscores the Three Pointed Star’s dominance in creating the most qualitative and densest network reach of any luxury car maker in India. With 67 outlets in 37 cities in India, Mercedes-Benz has the densest network for any luxury car maker in the country.
The ‘excellence in network’ strategy of Mercedes-Benz translates to continuous endeavor in creating new avenues of customer fascination and delight. It means creating new benchmark in terms of modern luxury and drive innovations. One-of-its kind initiatives are being implemented across dealerships guided by Mercedes-Benz India in enhancing this environment of ‘Excellence’ and to create an experience of modern luxury. All the Five Human Senses of Sight, Sound, Touch, Smell and Taste are directly and very uniquely addressed by in the dealerships through carefully chosen elements which impresses upon these senses. This essentially aims at bringing in the feeling of exclusivity and also impresses upon the customers and prospects with an environ that spells of modern luxury. The fascinating elements of impressing the five Senses of a Patron create uniqueness in terms of universal experience across all Mercedes-Benz dealerships.