Mahindra’s U301 SUV to be called TUV300

Mahindra TUV300 -Decked up U301

After keeping tight lipped for months, Mahindra has finally revealed the name of its upcoming SUV, project code U301 as Mahindra TUV300.

TUV300 is pronounced as TUV, 3 double ‘Oh’, the ‘T’ in TUV300 stands for ‘TOUGH’ to highlight the tough & stylish SUV design. The numeric ‘300’ represents the series name.

TUV300 has been undergoing rigorous testing across India and a few European countries. The SUV is built on a new ladder on chassis platform and will be powered by a new mHawK 80 engine, which also hints the power output could most likely be 80 PS.

Mahindra TUV300 U301 side view

The TUV300 design has been inspired by a battle tank with inputs from Italian design house Pininfarina.

With raised shoulders, high front nose, flat roof, high ground clearance, and straight bonnet with new Mahindra grille gives the SUV a butch and true blue SUV silhouette.

The new TUV300 will not replace the Bolero which has a strong brand equity in the Indian market but will only help enhance its foothold in semi-urban and rural markets.

The vehicle will be designed at M&M’s Chakan plant while research and development has been carried out at the world class Mahindra Research Valley (MRV) in Chennai.

Mahindra TUV300 U301 unveiling

The SUV is designed as a global model and will also be offered with Left Hand drive configuration. Mahindra will also launch 4×4 and automatic variants in the future.

The company has already hinted the launch to happens in 6 weeks and is mostly likely to happen just before Ganesh Chaturthi festive season.

Expect aggressive pricing to take on the likes of EcoSport and S-Cross.

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