Mahindra to consolidate its leadership in Small Commercial Vehicles (SCV) with the Imperio pick-up truck range.
Mahindra & Mahindra has made an official announcement of the soon to be launched Premium Pick-up Range (U220)
Christened Imperio, following the tradition of vehicle names ending with ‘O’ this new Pick-up is expected to consolidate Mahindra’s leadership in the small CV space. Mahindra holds 53% market share (YTD November 2015) in LCV segment (with less than 3.5 ton load) and has surpassed Tata Motors.
The Imperio pick-up, code named (U220) is positioned as a premium product in the segment of small commercial vehicles and will likely compete with Isuzu D-MAX.
Conceptualized and developed in house at Mahindra’s world class research and development facility by the Mahindra Research Valley at Chennai, Imperio will be manufactured at Mahindra’s manufacturing facility at Chakan Plant.
The Imperio pick-up truck will borrow the underpinnings from Genio pick-up and will most likely replace this model from the export markets. The interior seem to have been borrowed from the Genio pick-up and features a 3 spoke steering wheel, large instrument dials and AC vents to be available on the top variants.
From the images the Imperio gets a new Mahindra family look grille, coloured bumpers, coloured ORVM and attractively designed headlamps.
Mahindra will launch the Imperio 4×2 for the Indian market and for the export markets may consider a 4×4 and more powerful 2.2-liter mHawk engine. The Imperio will be exported to markets like South Africa, East Africa and Australia.
Pricing and more details will be revealed at the official launch.
Mahindra Imperio – Teaser Video
Pics of the Imperio Pick-up snapped by BharatAutos