Mahindra rebrands Truck & Bus business, now a part of M&M Automotive

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Mahindra & Mahindra have reaffirmed its commitment to its truck and bus division. The company entered the HCV segment in 2010 by joining hands with Navistar to form a new joint venture Mahindra Navistar Automotive. In December 2012, Mahindra bought back the complete stake to form Mahindra Trucks and Buses Ltd. (MTBL). In 2013 the new subsidiary has demerged into parent M&M automotive arm and has also announced plans to invest Rs. 200 crores to refresh its entire product line-up and work on developing new products and platforms.

The new company will achieve greater synergy with all the entire commercial division under one roof. Mahindra is planning to introduce new products that will help address the ICV and MCV segments in the 7.5 to 16 ton GVW category. The company intends to invest over Rs. 300 crore to explore new product lines in the LCV, ICV and MCV range which has seen a greater boost mainly due to the increasing demand from towns and cities.

Mahindra Trucks and Buses have announced a new branding for its heavy commercial vehicle range.

Mahindra Trucks rebranding

  • The multi-axle trucks will now be called TRUXO 25 and TRUXO 31
  • Tractor Trailers will be called TRACO 35 and TRACO 40
  • The tippers will be called TORRO 25 and TORRO 31

Mahindra has managed to sell more than 8000 trucks on Indian roads and is looking at a larger share and target the established players. To offer more convenience and better customer care the company has offered:

  • 24×7 service network
  • 1,591 touch points that includes
  • 57, 3S dealerships which offers Sales, Service and Spares all under one roof
  • 271 authorized service points from the Farm Equipment Sectors network
  • 1,263 roadside assistance points which are strategically located on important trucking routes
  • 5-years or 5 lakh Km Warranty, which is transferrable and an industry first
  • For tippers, the company has introduced on-site warranty and AMC package
  • 100% finance on Chassis
  • 5 year loan tenure
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