Piaggio has launched the Limited Edition Vespa Esclusivo in the Indian market. Vespa Esclusivo is the first limited edition based on the Vespa VX from the Italian scooter maker signifies the Vespa culture of being unique.
Vespa will produces only 1000 units of the Vespa Esclusivo Limited Edition each scooter will be numbered with a distinct number badge.
The Vespa Esclusivo is available in 3 colors – Monte Bianco (White), Rosso Dragon (Red) and Nero Matt (Black).
The Esclusivo features new body decals and graphics, specially designed dual colour, Black & Silver Alloy combination wheels, seats that are particularly designed in Grey top and black side theme and white piping with white stiches in Red body colour and red piping with red stiches in White and matt black body colour.
The limited edition is designed to match the taste of today’s lifestyle oriented aspirant youth.
Vespa has not been able to gather large volumes despite competing with the other scooter manufacturers. The company is looking for niche clients tell and is targeting customers who looks for a premium offering and exclusivity.