Honda’s new City TVC focuses on mileage

Honda City Mileage

For a country obsessed with mileage, Honda too is going the Maruti Suzuki way. The company has released a pre-launch ad which talks only about the car’s fuel efficiency. The new City will be the second product to get the 1.5 i-Dtec diesel engine after the Amaze and delivers a stunning mileage of 26 kmpl (as per ARAI) while the automatic CVT returns 18 kmpl.

Seems like Honda’s ad agency has not done very good homework, in fact the Sunny CVT also returns higher mileage than its manual counterpart.

In November the 4th Generation Honda City made its World Premiere event in India and the development concept focused on three aspects: Advanced Sporty Design, Best Comfort and Best Fuel Efficiency.

The all new City is powered by a 1.5L 4 cylinder DOHC i-DTEC diesel engine based on the Honda’s latest ‘Earth Dreams Technology’ which is mated to a 6 speed manual gear box. For petrol lovers the City comes with an improved 1.5L 4 cylinder SOHC i-VTEC petrol engine with a choice of 5 speed manual and CVT automatic transmission.

Honda City has been one of the most successful car brands in India with very high brand equity. First introduced in India in January 1998 and later launched as 2nd generation in November 2003 and 3rd Generation in September 2008, Honda City has received a tremendous loyalty with over 4.3 lakh happy customers across the country.

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