- Grows almost 5 times against industry growth rate of 3%; market share increases to 28.4%
- HMSI clocks total January’15 sale of 393,787 units, a growth of 14% vs. 3% of industry
- HMSI domestic market share reaches 28% in January’15
- Announces tie-up with Shriram Automall India Limited (SAMIL), aimed at providing structure to pre-owned two-wheeler market
- Inaugurates its first-ever traffic training park in Chandigarh; seventh nationally
Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) – the Only Honda in Indian 2wheeler industry, made a flying start to 2015, recording a growth almost 5 times that of the Indian two-wheeler industry, in January’15.
Sales performance: January’2015
Honda enjoyed a productive January’15, clocking sales of 393,787 units against a corresponding figure of 3,44,750 units sold in January’14. The domestic sales contributed 344,678 units to the overall sales, growing grew at 14% at the end of January’15. Honda’s overall sales (domestic + export) grew at 14% as well in January’15 on a Y-O-Y basis.
Sales performance: April –January, FY’2014-15
Honda’s domestic market share stood at 28% by the end of January’15, growing at 23% in April’14-January’15, which is nearly double the pace of two-wheeler industry.
Honda entered a tie-up with Shriram Automall India Limited (SAMIL; ushering a new era for pre-owned two-wheeler industry. Under this tie-up, SAMIL will cater to the pre-owned 2-wheeler segment of HMSI, offering an organized structure to this unstructured market.
Promoting road-safety was yet again high on Honda’s priorities. It launched a nation-wide road safety awareness drive, which included felicitation of 2023 Delhi women riders, who learnt two-wheeler riding at its traffic parks in Baba Kharak Singh Marg (New Delhi). Honda also inaugurated it’s first-ever traffic training park in Chandigarh; and seventh nationally; at Sector-23, Chandigarh.
Honda was awarded for taking CSR initiatives into Road Safety by the Bloomberg Autocar 2015 in the category “CSR initiative towards road safety” (Two Wheeler). Honda’s Activa 125 also won the Motor Vikatan Awards 2015 – “Best Scooter of the year”, as well as BBC Top Gear Awards; and Bike India Awards 2015 – “Scooter of the year up to 125cc. Honda also won the- “Two Wheeler Manufacturer of the year at Bike India Awards 2015.
Furthermore, Department of Commerce & Transport, Govt. Of Odisha awarded Honda for its contribution towards Road Safety & Traffic Training.