Honda Motorcycle & Scooter India. (HMSI) has rolled out the latest television commercial (TVC) for exciting 4th Gen upgrade of Activa 4G – India’s No. 1 selling 2wheeler brand.
The TVC was launched with the World Television Premier of Jolly LLB 2 and has started running on air across popular channels from 14th May’17.
The ‘Nayi Generation Hai’ campaign reinforces the top of mind recall for Honda’s fourth generation Activa both emotionally and rationally. The TVC focuses to showcase how Activa 4G is playing an active role in the slice of life of India’s new generation.
In 16 years, Honda’s Activa brand has gained a strong trust of over 1.5 crore Indian families and counting. (Also read Honda Activa crossed 1,50,00,000th (1.5 crore) milestone)
The TVC has many sequences and the concludes with the message that today every generation of India is doing something new and for them is the new generation of Activa. Activa 4G- Nayi Generation Hai.
Activa 4G is quite a popular scooter whether the consumer is 18 or 80 years doesn’t really matter and has helped to create a new automatic scooter revolution in the Indian market.