Honda Dream Series sales have zoomed past the 10 Lakh Milestone in a a short span of 26 months, making Dream Series a preferred choice for a million Indians. Since 2012, Honda’s share in the 100-110cc segment has increased by a humongous 400% (2%-8%), making it the fastest growing segment for Honda.
In 2012, Honda unleashed its first big step towards mass mobility in India-Dream Yuga backed by Honda Eco Technology (HET). In April 2013, Honda unveiled the much awaited second ‘Dream Series mass motorcycle’– the 110cc DREAM NEO. It successfully broke the clutter of “Me too” motorcycles in this segment and catered to the needs of the Indian mass model riders who aspire for an expression of individual identity believing strongly in themselves as “Apni Film ka Superstar”.
Despite the highly competitive market, in a very short-span the Dream Series has set the benchmark for this industry segment. Very recently, as a part of strategic expansion in hinterland through the basic sub-segment of 100-110cc motorcycle- Honda launched it’s most affordable motorcycle in India- The CD 110 Dream.
To rejoice 10 Lakh Dream milestone, Honda Motorcycle and Scooter India announced the ‘ONE MILLION DREAM CELEBRATION’ OFFER giving customers yet another Joy in owning a Honda Dream motorcycle. Through this limited period offer customers can avail free insurance and attractive finance scheme of up to 100% loan to value. The offer is valid only on Dream Yuga & Dream Neo for a limited period till 31st August 2014.
Honda has surpassed Bajaj to be the second largest tow wheeler maker in India and is racing towards the top position which has been dominated by Hero MotoCorp for the last 12 years.
Honda recently also surpassed the 20 million production mark in Brazil.