Activa is now India’s & World’s No.1 selling two-wheeler.
The battle for being number has become intense over the last couple of years with Hero’s Splendor and Honda’s Activa both fighting for the top slot.
Honda Activa which re-started the scooter revolution in the Indian market back in 2001, has achieved a milestone of 1.5 crore unit cumulative sales, and is India’s FIRST scooter to reach this landmark.
Celebrating this feat, Mr. Minoru Kato (President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd.) rolled out the landmark 1,50,00,000th Activa from the assembly line of Honda’s scooter only plant in Gujarat.
NUMERO UNO position
Launched in 2001, Activa sold 55,000 units in its debut year. In just 3 years, Activa became the leader in automatic scooter segment. By 2012-13, Activa sales had crossed the 10 lac mark annually but were still behind India’s largest selling two-wheeler (a motorcycle at that time) by a sizable gap of 8.73 lac units.
The situation reversed in the next 4 years. Activa sales more than doubled from 12.05 lac units in FY’2012-13 to 27.59 lac units in FY’2016-17. For the first time in 17 years, Activa (an automatic scooter) has overtaken all motorcycles to become India’s Number One selling 2Wheeler in 2016-17 and leads by a comfortable margin of 2.09 lac units over its nearest competition.
What makes Activa the best-selling scooter and two wheeler globally
In 2001, Activa was launched with CLIC mechanism, tyres with patented tuff-up tube, full metal body powered by the automatic 102cc engine.
In 2009, it became industry’s first scooter to come with Combi-Brake System with Equalizer (nearly a decade before CBS is set to be mandatory in two-wheelers by 2019), a bigger and more powerful 110cc engine, tubeless tyres and completely new design.
By 2013, the Activa was equipped with Honda Eco Technology (HET) which promised higher mileage.In 2015, the third generation Activa 3G was introduced with revised styling and new colors.
2017 saw the birth of more stylish BS-IV and AHO Activa 4G with convenient mobile charging port.