GST Impact – Jaguar Land Rover India drops prices by up to 12%

Jaguar Land Rover India announced price reduction post GST, which comes into effect from 1st July 2017 onwards.

Jaguar and Land Rover vehicles will be less expensive by up to 12% and will vary from state to state on a model-wise basis. Consequently, such price reduction linked benefits will be passed onto the customers with immediate effect on select stock of vehicles.

Jaguar Land Rover currently produces five name-plates in India – three Jaguar name-plates, XE, XF and XJ and two Land Rover name-plates, Discovery Sport and Range Rover Evoque.

On select stock, Jaguar Land Rover has decided to pass-on the benefits to its customers in advance of the 1st July 2017 roll-out date of GST.

Such benefits, which will vary from state to state and will be in the range of Rs. 2 Lakh to Rs. 5.7 Lakh on Jaguar XE and will go up to Rs. 4 to Rs. 10.9 Lakh on Jaguar XJ. On Land Rover models i.e. Discovery Sport and Range Rover Evoque, the benefits will vary from Rs. 3.3 Lakh to Rs. 7.5 Lakh.

Jaguar recently launched the diesel XE sedan and had previously dropped prices of Land Rover Discovery Sport and Range Rover Evoque. The company has also started accepting bookings for the new Range Rover Velar SUV.

Rohit Suri, President and Managing Director, Jaguar Land Rover India, said,

 “Implementation of GST is a historical moment for India which will not only benefit consumers but is also expected to make the whole tax regime simpler and more transparent. In support of this initiative from the Government of India and in line with Jaguar Land Rover’s Customer First philosophy of also being transparent and dependable, we are pleased to proactively pass on benefits linked to the expected price reduction to our customers with immediate effect.”

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