Fossil Group, a global design, marketing, distribution and innovation company specializing in watches and lifestyle accessories launched its first collection of BMW branded watches. The company had forged a global partnership with BMW in August last year.
Fossil’s authentic, high quality fashion forward watches falls in line with BMW’s quintessential automotive design expertise, making this partnership a perfect fit. Owing to BMW’s rich racing heritage, the collections draw inspiration from some of the most recognizable sports cars to introduce watches with distinctive detailing. Categorized into BMW Collection and BMW M Motorsport Collection, the statement making wristwatches are all set to make an impression on and off track.
Speaking about the association, Johnson Verghese, Managing Director, Fossil Group, India said, “We are delighted to have partnered with one of the world’s leading players in automotive design – BMW, to create dynamic timepieces. Fossil and BMW are both very committed to delivering distinctive designs and excellent craftsmanship to their customers. These shared values between the two brands form the very basis of our partnership. We are certain that the BMW X Fossil collections will further enhance the brand legacies by offering world class timepieces to watch enthusiasts all around the globe.”
The BMW Collection is priced from Rs.16,995 onwards while the BMW M Motorsport Collection is available from Rs.10,995 onwards. The collections will be available in select trade stores across India and online, first on www.myntra.com