Ford India opens 200th outlet in pre-owned car business

The market for certified pre-owned cars is booming and Ford India is garnering a fair share of the business. Along with other players like True Value & First Choice, ‘Ford Assured’ – the pre-owned car business of Ford India is on expansion mode. Launched in 2011, Ford Assured today achieved a milestone of inaugurating its 200th outlet in India. It is also one of the very few pre-owned car set-up in India offering company warranty and credit offerings to used car buyers of all makes.

“Be it buyer or seller, the customer is always assured of trust, transparency, and peace-of-mind with Ford Assured,” said Vinay Raina, vice president, sales, Ford India.

“With the used car segment being almost one-and-a-half times bigger than the new car market, Ford Assured has carved a niche for itself offering a one-stop solution to customers. With the right business fundamental along with transparency and attentiveness at its core, Ford Assured is all set for many more remarkable milestones in India.”  

Some key highlights of Ford Assured are as follows

  • Ford Assured deals in Ford as well as select non-Ford vehicles
  •  It offers guaranteed transparency, right quality and pricing to customers in India
  • At Ford Assured, all cars are refurbished in state-of-the-art workshops
  • Thorough checking of car history and finance is done to prevent any possible fraud
  • 169 quality checkpoints by Ford Certified engineers
  • Ford Assured also offers a flexible warranty of 20,000kms/1 year along with two free services
  • Timely transfer of ownership documents along with financial support from Ford Credit
  • Ford Assured is supported by nationwide availability of spare parts through retail distributors

The servicing of Ford Assured cars is supported by an ever-growing retail distributor network Ford has across the country selling genuine parts – to get the car serviced from multi-brand workshops to your trusted mechanic. Through consistent efforts on Cost of Service, the company has been able to break the myth that Ford vehicles are expensive to maintain.