Ford India’s combined domestic wholesales and exports grew to 24,026 vehicles in February from 17,306 vehicles in the corresponding month last year.
February domestic wholesales grew to 8,338 vehicles up from 5,483 units last year while the exports grew to 15,688 vehicles from 11,823 units in the same month last year.
“The industry is seeing some green shoots, recovering from the impact of demonetization. Ford continues to grow faster than the industry, which bears testimony to our three-pronged strategy of product led transformation, busting the myth of cost of service and enhancing dealership experience,” said Anurag Mehrotra, executive director, Marketing, Sales & Service, Ford India.
In its commitment to provide products and technologies that Indian customers want and value, Ford unveiled its latest in-car technology SYNC® 3 in India on the Ford Endeavour. Available on Titanium variants of Ford Endeavour, SYNC® three further enhances the customer experience with faster performance, conversational voice recognition, intuitive smartphone-like touchscreen, and easier-to-understand graphical interface.
Continuing to grow closer to customers, Ford extended its sales and service network in Chennai and Surat with the inauguration of Eureka Ford and Surat Ford’s showrooms and services facilities. The new showrooms showcase Ford’s most vibrant and feature rich product portfolio including the Ford EcoSport, Ford Endeavour, Ford Aspire, Next-Gen Figo and the Ford Mustang.
There are rumors of Ford introducing new variants of the Figo hatch which could be the Figo Sports or Figo Crossover.