The year 2015 has been particularly good for Ford India. With a new manufacturing plant, two award-winning cars and a healthy 15% rise in vehicle sales, Ford India is making news for all the right reasons. And with its big daddy – the Endeavour hitting Indian roads soon, the year 2016 appears even more promising.
Looking at the numbers, combined domestic wholesales and exports grew to 176,858 vehicles in 2015 as compared to 154,121 units in 2014. While domestic wholesales in the past year remained relatively steady at 77,715 vehicles compared to 77,140 units in 2014, exports rose significantly to 99,143 vehicles from 76,981 units for the same period.
However, the floods in Chennai did take its toll on Ford’s numbers in December when vehicle sales dropped to 10,865 vehicles as compared to 14,401 units in December 2014. While domestic sales rose to 5924 units, exports declined to 4,971 units from 10,647 units in the corresponding period last year.
“2015 has been a good year for Ford. We launched our new plant in Sanand, strengthened our product portfolio with the launch of Aspire and Figo, increased our exports, expanded our sales and service network including parts distributors across the country and welcomed more employees and customers to the Ford family. In 2016, we will continue to bring great products that customers want and value,” said Anurag Mehrotra, executive director of Marketing, Sales and Service, at Ford India.
Kick-starting the award season in December, Ford Aspire won the Compact Car of the Year at CNBC OverDrive Awards and NDTV Car & Bike Awards while the new Figo was awarded the ‘Hatchback of The Year’ by NDTV.
In 2015, Ford continued to strengthen its value of ownerships, setting industry standards in transparency, convenience and affordability. Along with its sales and service footprint of 384 outlets in 184 cities, Ford continues to expand the retail distribution of its genuine parts to cover Kerala, Tamil Nadu, Maharashtra, Goa, Karnataka and Delhi.
