Ford India launches an Industry first – ‘Service Price Promise’

Ford Service Price Promise

American car manufacturer Ford India took one more step towards enhancing customer convenience and building up the trust factor by launching an Industry first – Service Price Promise.

Ford has introduced a unique Service Price Calculator which can be found on Ford India Website. The Price Promise will allow customers to know the cost of periodic maintenance even before booking the service at a Ford dealership.

The Service Cost Calculator will allow customers to carry a print out of the calculated web quote, ensuring complete trust and transparency in their service experience at any Ford dealership.

Ford Service Price Promise will offer periodic maintenance prices for all Ford models including the recently launched compact sedan Figo Aspire, the new Figo hatchback and the EcoSport. The calculated quote will be valid for the same month, subject to change in taxes, etc.

Ford Service Price Promise joins a whole host of features and services by Ford India to ensure customer convenience, accessibility and affordability namely Sub Assembly Levels for Repairs, Localization & Competitive Parts Pricing, Ford’s Happy Pockets Service & Ford Vehicle Personalization Centre.

Customer touch-points like Information boards at dealerships, Service reminder eDMs, and Ford Mobile App along with the dealership websites will be used to inform customers of the initiatives.

Ford has also introduced more services like Sub Assembly Levels for Repairs, Localization & Competitive Parts Pricing, Ford’s Happy Pockets Service @ Rs. 2,199 and Ford Vehicle Personalization Centre (only on EcoSport) to enhance customer convenience and increase customer satisfaction.

Click here to read the full press release

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Jeevan Kumar is based in Navi-Mumbai and can be reached at jeevcb@yahoo.com