Ford Goes-Further in Enhancing Ownership Experience; Launches Industry-First Vehicle Personalisation Centre in India

John Cooper VP Customer Service Ford AP and Nigel Harris, President Ford India inaugurating Ford Vehicle Personalisation Centre Quality Check Bays at recently launched Ford Vehicle Personalisation Centre in Chennai

  • First auto maker in India to provide innovative, Vehicle Personalisation services; First such facility in the Asia Pacific Region
  • Vehicle Personalization Centre to set new benchmark in customer satisfaction without compromising on quality, safety or vehicle warranties
  • Vehicle personalisation options to be initially available for Ford’s bestselling urban SUV EcoSport

Ford became the first auto manufacturer to launch a Vehicle Personalisation Centre in India, enabling new EcoSport buyers to customise their favourite urban SUV. The centre will offer a host of superior quality, premium vehicle personalisation options to give Ford customers the ‘power of choice’ that further enhance the great value proposition of the Ford EcoSport.

Located in the vicinity of Ford India’s Chennai factory, the Vehicle Personalisation Centre is spread over 35,000 square feet. The center was inaugurated by John Cooper, vice president Customer Service Division at Ford Asia Pacific and Nigel Harris, president, Ford India.

Ford Vehicle Personalisation Centre in Chennai, India is the first such Ford-operated unit in Asia Pacific region.

“Customers today view vehicles as an extension of their own personalities and are keen to customize their cars to stand out from the clutter. Our customers today are socially conscious who don’t compromise and want things done their way. They desire for enhanced levels of personalisation to make vehicles look distinctly theirs,” said Cooper. “Adding to the overall brand ownership experience, we will provide customers peace of mind through premium quality customization options that they can trust without compromising on safety, quality or vehicle warranties.”

The centre will be equipped with 19 ergonomically designed modification bays operated by Ford’s trained technicians to deliver the level of trust and quality expected from Ford vehicles.

“Our company is committed to design innovative solutions that delight customers by delivering ‘what they want and value’. Our innovation-led approach has helped us democratize in-car technologies and offer unique service packages that deliver class-leading cost of ownership. The Vehicle Personalisation Centre is an extension of this customer-centric innovation,” Cooper added.

The centre is a win-win solution for Ford’s customers as well the company’s dealers. While Ford customers will get quality, factory-fitted customization options without any waiting period, the centre will simplify transactions for the company’s dealers and remove the need for them to stock vehicle accessories.

To begin with, the Vehicle Personalisation Centre will offer three customization options on the Ford EcoSport.

The initial offerings include:

  • Spare Wheel (Cover) Pack for all EcoSport variants
  • Alloys Pack that offers premium quality alloys and rear-spoiler for EcoSport’s Ambiente and Trend trims
  • Sports Pack that includes rear-spoiler, LED scuff plate, roof cross-bar for EcoSport’s Titanium and Titanium (O) trims

These premium quality option packs are being offered at affordable prices that will further strengthen the ‘great value proposition of the EcoSport’. At the time of booking the Ford EcoSport, customers can simply choose an option pack of their choice and place an order at the dealer.

Ford plans to expand the personalisation centre’s offering offerings later this year.

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