The EcoSport fever is catching all, with Ford India recording a massive 30,000 bookings for EcoSport in 17 days from its launch. The company is experiencing a significant increase in footfalls at dealerships across all regions and record levels of daily bookings mainly for the Urban SUV. The buzz has also extended enquiries.
Since its launch on June 26, at a shocking price of Rs. 5.59 lakh (ex-showroom, New Delhi) the EcoSport is become a choice for many buyers. It is positioned between a hatch and SUV and the attractive price makes the SUV a strong choice for many.
The EcoSport is offered in 10 variants across four trims, three engine options in manual and a petrol automatic transmission option, and seven colours.
Ford currently has 260 dealers in India in 138 cities and cover 40% cover Tier II and III cities. All the dealers have witnessed high enquiries for the EcoSport which means the waiting period is going to rise very soon which is a not so good news for potential buyers.