Firefox announces 4th edition of its mountain biking race, FIRESTORM

  • 150 participants including biking enthusiasts and racing veterans gear up for the pulsating race to be held in the forests of Manger, Gurgaon

Firefox, a leading name in the premium bike segment in India, is all set to woo adrenaline junkies and racing enthusiasts with the 4th edition of its annual mountain biking race, FIRESTORM. The race takes off at 7 am on March 1, 2015 and will have bikers maneouvre the broken terrain of the Manger forest in Gurgaon. Over 150 bike-fanatics will compete with seasoned riders in this nail-biting adventure for a cash prize of Rs.3 lakhs.

The race is set amidst narrow dirt paths, while taking participants through tough challenges like broken rocks, thorny Kikar trees & the occasional appearance of Neelgai and foxes. Going head to head in a multi lap format, the professional racers will have to cover an expanse of approx. 42 kms whereas bike-enthusiasts have to cross a distance of 29 kms to win a cash prize of more than Rs. 3 Lakhs among other gifts.

Mr. Shiv Inder Singh, Managing Director Firefox Bikes, commented, “Firestorm is a platform for cycling enthusiasts to flaunt their biking mettle against some tough competition. We have been organising this event since the last few years to encourage cyclists all over the country to nurture their passion for biking. This year also, the event promises to bring the best of biking talent to one platform.”

Put your biking skills, endurance and mental strength to the test. Partake in the thrilling affair and indulge the racer in you. Bikers can register themselves at https://in.explara.com/e/firestorm-4th-edition.

For group registration, the interested groups can submit their list at the earliest to firestormmtb@firefoxbikes.com.

Explore your wild side and get ready to set the trail on fire at FIRESTORM!

About Firefox

Firefox is a leading name in the premium bike segment in India. Based out of Greater Noida, Firefox caters to all age groups and segments of biking from MTB, Road, Hybrid, BMX to Kids.   It has tie-ups with various international brands for bikes and accessories like Trek, Tern, Shimano, Saris, Finishline, Slime, Warner Brothers, MTV and Popeye Firefox. The USP of Firefox is that it offers complete biking solutions of international standards to its customers under one roof.

Their network is spread across 75 cities with over 150 outlets throughout the country. Firefox plans to expand its retail presence with 7 additional outlets in the next quarter and 30 new stores each successive year. The Firefox and Trek segment enjoys a solid market position with very little competition as they offer a wide range of over 75 bike models which caters to all age groups. The company targets its products at high-income salaried groups, corporate professionals, kids and young parents.

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