Toyota Kirloskar Motor today announced having reached a significant milestone of more than 4 lakh happy customers for Etios Series in India. Launched in 2011, Etios series consist of the Etios sedan, Etios-Liva hatch and Etios Cross. It has been the preferred choice of customers who appreciate reliability, cabin comfort, low cost of ownership and safety.
Marking this milestone,Mr. N. Raja, Deputy Managing Director, Toyota Kirloskar Motor said, “We have been continuously striving to upgrade our products as per the evolving needs in the market and offer the best features to our valued customers. We are happy to have sustained the positive response for all variants of Etios series since the launch. We would like to express our gratitude to our valued customers for the neverending trust and loyalty towards brand ‘Etios’.Etios series has stood the test of time over the years backed by a unique combination of Toyota’s Global Promise of Quality, Durability & Reliability (QDR). It caters to needs of Indian families as the most dependable vehicle with best in class quality, safety, comfort, fuel economy and performance.It is our endeavor to set the benchmark in customer delight and we will keep innovating to offer the best products and services to our customer base.”
In 2016, Toyota launched the Platinum Etios sedan meant specifically for family car buyers. TKM also launched the new Dual-Tone Etios-Liva with eye-catching dual tone design loaded with style and substance meticulously designed keeping in mind the modern taste of Indian customers.
In September last year, TKM launched the Etios Cross X- Edition, a limited edition of the existing Etios Cross loaded with a host of special add-ons to delight customers with youthful design, unbeatable safety features and unmatched performance.
Etios series has set a safety benchmark in the industry being the first in segment to standardize dual SRS airbags and ABS with EBD across all grades, Front Seat Belts with Pre Tensioner & Force Limiter, Isofix Child Seat Locks for all models and all grades. The Made-in India Etios bagged 4 Stars at a crash test campaign organized by Global NCAP the international body that is involved in new car assessment in association with AA South Africa scoring 4 star rating in frontal adult passenger protection and three stars in child occupant protection.