BMW India has launched its completely new ‘BMW JOY Days’ campaign. The campaign is designed to communicate best deals and offers on BMW products, services, after-sales and lifestyle accessories until 31 March 2021. The communication campaign will leverage traditional and digital media platforms across India, reflecting the brand’s renewed focus on customers.
BMW JOY Days emphasizes the brand’s positivity, customer-centricity and its relentless focus on bringing ‘Joy’ to its customers. It celebrates the unique relationship between the consumer, their car and the desire for ‘Sheer Driving Pleasure’
Highlights of the BMW JOY Days campaign.
· Effective Interest Rates start @ 4.99 %
· Zero down payment option
· Additional benefits up to INR 5 lakhs on purchase of select BMW vehicles
· Upto 50% off on original BMW Accessories
· No-cost EMI schemes on BMW Cruise Bikes and BMW Cruise M Bikes