Bosch Automotive Aftermarket launches a pan-India customer drive

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  • Bosch K4000 rally to bring together the division’s key stakeholders to communicate a unified message of its unique offerings
  • Bosch Automotive Aftermarket distribution network is the largest in India
  • Bosch K4000 rally aims to educate customers about Automotive Aftermarket division’s wide-range of offerings
  • The rally will reach out to around 40,000 customers across 680 locations in a span of 20 days
  • Unique and largest retail binding program from Bosch complements its vast product portfolio
  • To introduce core strategy of ‘Parts, Bytes & Services’ and also present complete range of innovative technologies and solutions during the rally

 Bosch, a leading supplier of technology and services flagged off a customer engagement drive across India on February 02, 2015. Aptly titled Bosch K4000 rally, this country-wide outreach program would cover the breadth and width of India right from Kanyakumari to Kashmir, Kohima to Kutch.

Spearheaded by Bosch Limited’s Automotive Aftermarket business, this initiative will target the division’s key stakeholders, which include distribution partners, retailers, sales associates, workshop technicians and mechanics, apart from other customers. The unique three-week program will see the division reaching out to over 40,000 customers across 680 locations in India. This is the most extensive engagement drive to be attempted in recent years.

“In India, the Bosch K4000 rally is a unique initiative that aims to generate awareness among customers about Bosch’s extensive offerings. Through this campaign we aim to increase our brand awareness among consumers in the commercial vehicle, tractors, off-highway, passenger car and two-wheeler, industrial and institutional segments,” commented Mr. Guenter Weber, Regional President, Automotive Aftermarket, Bosch Limited. “Taking advantage of Bosch’s extensive offerings, the activities planned as part of the rally would enable workshop technicians and mechanics to offer technology-driven and more effective services to consumers. Thus, equipping them to meet the demands of the Indian automotive service industry better,” he further remarked.

Extensive activities to assert Bosch’s leadership in the Indian automotive aftermarket

With over 500 Bosch associates from 28 sales offices taking the rally across the nation, the initiative will also see more than 2,000 customer activities. These will include mechanic, retailer and fleet owner meets, merchandising drives as well as product demonstrations. Information on the Bosch technical hotline number as well as the scope of the team’s expertise and services will also be shared during the rally.

“The Bosch Automotive Aftermarket distribution network is arguably the largest in the country, with over 1,000 authorized distribution partners on the one hand, and over 3,000 authorized workshops that are engaged in unit repairs as well as vehicle service on the other. Our direct distribution reach extends beyond 60,000 semi wholesale and retail points with a dominant presence in all the key markets of the country. Finally, our unique and largest retail binding program called ‘3P’ complements our vast product offering. The Bosch K4000 Rally aims to bring all these fine ingredients together to build an effective narrative to assert Bosch’s leadership status in the Indian automotive aftermarket.” said Mr. S. Srinivasa, Senior General Manager, Automotive Aftermarket, Bosch Limited.

Positioning Bosch as customers’ first choice

As a leading mobility solutions provider, Bosch brings state-of-the-art automotive technology to customers, across the country. The company also focuses on offering more efficient, safe and environment-friendly products to the market. The Bosch K4000 Rally also works towards enabling greener mobility through its ‘Genuine Parts’ drive, which aims to educate Automotive Aftermarket division’s stakeholders on the environmental effects of using spurious parts in vehicles. It also spreads awareness on the statutory implications of selling these components. With the wide variety of activities planned during the campaign, Bosch aims to introduce its core strategy of “Parts, Bytes & Services” and present its complete range of innovative technologies and solutions in the segment.

“The Bosch K4000 rally comprises a comprehensive set of activities and is a medium to take new products into the market out to the retailers workshops. This campaign is aimed at ensuring that Bosch is definitely the first choice to the customers”, said Mr. Yeshwant Kumar P. V., Senior General Manager – Product Marketing, Bosch Limited.

About Bosch India Automotive Aftermarket

Bosch Automotive Aftermarket division is responsible for the supply, sales and distribution of all Bosch branded automotive parts for vehicle servicing; diagnostic equipment for workshops; technical after-sales service; imparting technical information; training personnel and consulting. The Product range offered is the largest consolidated under one brand in India, which finds extensive applications in 2 and 3-Wheelers, Cars, MUVs, LCVs, HCVs, Buses, Tractors, Off-road Applications and Stationary Engines with a presence of more than 1000 Distribution network across the country. It also has a strong presence in the Indian automotive services sector. The Service network is spread across 1200 towns and cities with around 3050 outlets comprising of Bosch Car Service, Bosch Diesel Service Workshops, Electric Modules, Express Car Service, Express Bike Service and Optimum Diesel Partners which ensures widespread availability of both products and services. Apart from this, the division also has a strong automotive training network that spans over 14 cities thereby covering parts, bytes, services and training all under one roof.

About Bosch in India

In India, Bosch is a leading supplier of technology and services in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. Additionally, Bosch has in India the largest development center outside Germany, for end to end engineering and technology solutions. The Bosch Group operates in India through six companies, viz, Bosch Limited, Bosch Chassis Systems India Limited, Bosch Rexroth India Limited, Robert Bosch Engineering and Business Solutions Limited, Bosch Automotive Electronics India Private Limited and Bosch Electrical Drives India Private Limited. In India, Bosch set up its manufacturing operation in 1953, which has grown over the years to include 10 manufacturing sites, and seven development and application centers. Bosch Group in India employs around 26,000 associates and generated a consolidated revenue of nearly ₨.13, 200 crores in 2013.

In India, Bosch Limited is the flagship company of the Bosch Group. It earned revenue of over ₨.8, 600 crores in 2013. Additional information can be accessed at

About Bosch

The Bosch Group is a leading global supplier of technology and services. In 2013, its roughly 281,000 associates generated sales of 46.1 billion euros. (NB: Due to a change in accounting policies, the 2013 figures can only be compared to a limited extent with the 2012 figures). Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. In 2013, the Bosch Group invested some 4.5 billion euros in research and development and applied for some 5,000 patents. This is an average of 20 patents per day. The Bosch Group’s products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is “Invented for life.”

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